What’s keeping your business from growing by leaps and bounds?

If your lawn care business has not been growing as fast as you wanted it to this year, have you taken some time to stop and think about why it hasn’t? If after thinking about it, you are still unsure, maybe hearing the story of another business owner who found growth will help you compare and contrast yourself to see what you could potentially be improving on. A member of the Gopher Lawn Care Business Forum shared with us his story of business growth this year.

He wrote “Well I have to admit, this year has been a really good. I’m thinking about buying another truck and hiring two part timers. This time last year I had maybe 5 lawns. This year I have 48 and still averaging a new one every day. I’m getting really behind already, and I’m kind of apprehensive about growing so fast. I know this is a good thing, however I’m feeling gun shy about hiring and purchasing another truck. Granted, it’s a good used truck and it’s coming from a good friend, and it’s only $1,500. He took good care of it, and it will be paid for in cash when I get finished with one landscape job next week, but I am still concerned.

What I would attribute this growth to is ‘Quality, Quality, Quality.’ When I service a lawn, I do the best I can do and treat it like it was my own mother’s lawn. I literally treat each and every customer like they were my own family and I always give them small freebies when I can to make them feel special. Anytime they need something like a few small weeds sprayed in the driveway, or a few small limbs picked up and hauled away, I always do it for them for nothing. I think it makes them feel special and appreciated. I always make time to visit with them and be sincere when I ask them how they are.

My work is always flawless and I never do sloppy work. The clippings are always blown back into the lawn, I never blow grass from the mower or trimmers up against a house or outbuilding or onto the neighbors lawn, and I always keep my lines perfectly straight with the mowers. They pay me to do quality work, and that’s exactly what they get, consistently, every time. I’ve had 100% retention on all my customers because of this, and I have yet to ever lose one because of my work. I tell them up front that I am a professional lawn service and I may not be the cheapest, but my work is the best around.

The way I saw the growth happening was that quality would get me the quantity. I believe that if you do great work, you’ll get more customers. I’ve always been particular about making things look the best, and that’s what I do with my lawns.

The way I see it is this: Any moron can mow a yard. It takes a professional to manicure a lawn. I keep my work one step above the other companies.

I’m always paying attention to the ways my competitors mow and trim, and I go one better. When I push mow, I make those lines perfectly straight. When I trim, I never leave a blade of grass standing, and I always turn the trimmer on it’s side and edge the sidewalks and curbs on every account. When I blow the clippings, I also blow off their patios and porches, whether they have my clippings, or just leaves and dirt from them not sweeping them. Customers notice this kind of stuff and that’s why they seek me out. This ain’t just a job, it’s a passion and I’m doing it because I want to, not because I have to.

As I need to expand and hire more staff I am concerned about the level of quality my company will be able to perform. At this time, I am having new customers who haven’t had their yards mowed yet and they’re getting tall and I’m having to schedule them two days ahead to even fit them in. By the time I get there, I have to spend twice as long because I have to literally mow it twice to mulch up the clumps to make it look nice. Another concern of mine is when I hire my employees and I set these guys loose, they won’t do as good of a job as I do and I may lose my 100% retention on my customers.

My business has finally taken off but I am going to have to rethink my business plan in order to keep control over all this growth. I can now see how at a certain size, such a business can spin out of control and collapse on itself.”

Another lawn care business owner shared “It’s great to hear that you are growing that fast! As you expand and take on more liabilities, you may not make as much per location as you used to, however you should still be making a profit.

Growth can be very painful, I went through this last year and it was brutal. This business was supposed to be a company that I could work with my son and maybe one friend at during the summer when he was home from school but it has since grown to a staff of 16.

At one point I found myself being nothing more than an office manager. The amount of paperwork in this company is nuts as we do everything by the book. Long story short I had to take quite a bit of time to get  people, processes and polices in place, in order to continue forwards and allow me to free up my time spent in the office. So far this year has been far better because of it.”

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Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success