Stand firm on your lawn care prices.

When you first get your lawn care business started you tend to be more desperate for work. You also are unsure of your costs and what you should charge so you tend to waiver a lot on your prices.

Over time as your lawn care business is around longer, you build up more confidence because you learn you can do a quality job and customers will pay your price to do the work. This allows you to gain more customers and feel more confident with the prices you charge.

It is a lot easier to raise your prices when you have a full rooster of lawn care customers than it is when you are desperately trying to get your first few customers. Here are some stories from the Gopher Lawn Care Business Forum that reaffirm this point.

One lawn care business owner shared “today, a realtor was showing the foreclosed home right next door to me. I had tried to get her business earlier this year on this property and she wasn’t interested. The lawn, about 1.75 acres hadn’t been mowed since the first week in April. The grass was at least knee high. When her clients left she came over to talk to me and wanted the property taken care of.

I told her that it would take at least 3 runs to mow the lawn and gave her a quote of $200.00 for a one time mowing. She told me that was ridiculous, she could get someone to do for half that price. I said that $200.00 was my price and that I would require half down and the balance upon completion and walked away.

Two other companies came to measure the lot while I was working on my lawn. At 6:00 pm she called me back and came to the conclusion that my price wasn’t out of line. I was told I could do it tomorrow morning because she was showing it again in the afternoon. I said I would need the $100.00 deposit first. At about 7:00 pm she was knocking on my door with $100.00 cash and wanted quotes for 6 other properties.

The point I’m trying to make is that I didn’t lower my price (although I considered it). I will do it myself and I want $50.00 per hour. I have no travel time and I am sure I can do it in under 4 hours but I wanted to establish my price.

She then told me that she couldn’t do business with anyone who didn’t have liability insurance and that none of the other people she called had it and she had to get it done by her husband and son and they didn’t have the proper equipment (only a residential push mower).

Now she wants me to do 5 properties at my one time mowing price and then mow every 2 weeks under contract. I imagine all are in the same condition as this one and would not give her a price without seeing them.

The point is, don’t cheapen your service costs. Provide them with the service they need at the price you need to grow. Remember, you are in business 24/7/365 and you want to stay in business.”

Another lawn care business owner said “where ever we go, we are a walking, driving advertisement of our business. I even drive my truck to run personal errands around town. I know it would cost a fraction in gas to take my car as but my truck has brought business in while in lots or on the road. I had a guy following me Friday who called me as he saw my name and number on the truck. We both pulled over on the highway and talked. I did a quote to level 32 loads of fill on his property and he accepted.

On your other point, clients will call our bluff. However my price is my price and I will not flex. There are very few people who have walked away from my prices in the end. I know where they are coming from and know this game well. But the bottom line is this gear costs me money, we do excellent work, I treat my employees like owners and pay them far more than others in this business. I hire the best and their work shows it. If you want to hire us, there is a cost. We are over the new startup finding lawn care customers hurdle so it doesn’t matter at this point even if we only get 1 in 5 or 6 quotes as we have so many contracts on the books, it’s a comfortable place to be in as I can focus on other areas of the operation.”

A third business owner added “I think part of the learning curve of a new lawn care business is going through the process of bidding lower than you should just to get the job. After getting burned a few times you quickly learn. If you only knew you could charge more in the beginning, you could skip this entire step.

Low balling in lawn care is nothing new. Generally the guys that doing it so cheap are desperate for customers. When they finally know their operating costs they will either raise their prices or get out of the business.”

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Check out the Gopher Lawn Care Business Forum for great prices on new and used lawn care equipment:

Chain Saw


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Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success