Should you use a free logo for your lawn care business?

There are plenty of free lawn care logos and web templates to use if you are getting started and don’t have the time to custom create one from scratch. Are these templates alright to use? What if someone else is using the same template somewhere else? Does it matter? Would it be better to not use a logo at all than to use a free template? That is what one entrepreneur was concerned with when he asked his logo marketing question on the Gopher Lawn Care Business Forum.

One lawn care business owner wrote “out of curiosity, is anyone using one of the free logos available on here at the Gopher Forum???

The reason I ask is because generally speaking, I don’t know the downside to using them. There are a few logos in the gallery that I’m really considering taking advantage of, but I don’t want to do it and find out that it’s the same one 85% of others are using!

My thought is I don’t want to have to re-brand in two years if I don’t have the branding package that I like on day one, which is my motivation to get it all in order right up front. I’m a very visually-oriented guy. I think that’s one of the things that draws me to the industry to begin with. I can be pretty OCD about the minutiae of things!

Is it possible I might use one of these free lawn care logos now to get myself up and running and then later find people wouldn’t ‘follow’ me (or be able to find me) if I do a logo or name change mid-game.”

Free Lawn Care Logo Template

Free Lawn Care Logo Template

A second business owner said “this is my take on it. You can always change your logo. When you are just getting started, this site allows you to quickly throw together an image and a marketing package. Once you get on your feet, you can always make it better later.

You can pick through hundreds of free lawn care logo templates and not even have to edit them before use if you don’t want to. Just use it as is along with a free website template to get up and going. Then you can focus on other things that your business needs to build. Without these free templates, Sometimes it can take years to getting around to such issues if you ever get a chance to do it at all.

When starting your business your to do list is huge and the amount of time you have to do it all is minimal so why not throw as much as you can up against a wall and see what sticks, then roll from there. The toughest part is always taking your first step. Once you get started you will be well on your way.

Branding a small lawn care business is no big deal in the beginning because you are selling you. If a customer likes you, they will buy from you. If they don’t like you, they will move on to the next business. You could change your lawn care business name every year and if your customers like you, they will stick with you. I wouldn’t be concerned with branding until quite some time later. Remember, initially the branding is you.

All these other issues become more and more important later as your business becomes it’s own entity. As it takes on more employees. As it grows. As all this happens, you may want to be able to promote a corporate image. A business image. What YOUR business stands for. Or you still may want to just stick with it being an extension of you.

No matter how big you get, you can always put a personal touch on it and make people think of you when they buy from your company. For a long time Dave Thomas (the founder) was synonymous with Wendy’s. When he had just eight restaurants and you got a Wendy’s burger, you would look around to see if Dave was in the restaurant. In fact, when you are at a Wendy’s look around to see if they have pictures of Dave up on their wall. Most, if not all, do.

However, do you think of Ray Kroc when you buy from McDonalds? I don’t. I think of the Golden Arches. So as you get bigger you can choose, do you want your customers to associate your business with you or with a brand you create. Each is possible but because you have options you can tailor you marketing to position you to be different from your competitors. Free lawn care logos and web templates simply help you get a jump on things and make it easier to get the ball rolling. All things can then later be improved upon.”

A third lawn care business owner said “I have to agree. I think all of us (yep, including me) tend to overthink this business. We get bogged down with flyers and logos instead of simply pounding the pavement and meeting new prospects.

Don’t get me wrong, your logo is important but you can create a thriving business without any logo at all. I like to think about Bill Gates and Microsoft when I think about product development. Bill knew that he didn’t need a perfect product from day one. (Heck, they don’t even have perfect products today) Microsoft put the best products they could out to the market place. If they had attempted to be perfect from day one they still wouldn’t even have Windows 3.1 on the shelves.

Business is change. You will always be changing, adapting, tweaking. That’s just the nature of business.

You’re asking good questions. Try to not get bogged down with the infinitesimal. The important part is getting out there and meeting customers.”

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