If you are like most lawn care business owners, you want to see your business grow over time. How are you going to do this though? Do you have a plan? What are your lawn care customer base goals? That is the amount of base customers you want to be servicing weekly.
I asked this question on the Gopher Lawn Care Business Forum and got a great response I wanted to share with you. Join in on the discussion at the Gopher Lawn Care Business Forum.
Tim: “To develop a lawn care customer base goal, a lawn care business owner needs to start with time management, this is very important. How many customers can they handle in a normal work week and how eager are they. After they have the first season under their belt then they can analyze how many more customers they can handle. They can decide how fast they want to grow. This depends on the individual For me if I was to just do lawn cutting and basic light landscaping I wouldn’t want more than 30-40 full time lawn care customers. This would leave me time to do mulch and other services for those customers and still have personal time. This would be ample customer base for a 1 man business. If the one man show started with 15 full time customers, the next season he should set his goal to add at least 5 more full timers.”
Steve: “How many customers should a lawn care operator then shoot for if they want to take on an employee? What kind of range would you suggest?”
Tim: “One of my friends in the lawn care industry has 135 customers with a mixture of commercial and residential.¬† He has a 2-3 man lawn care crew, so counting him there are normally 4 men. They stay pretty busy yet he recently called me to do some mulch jobs for him because he was swamped.
I wouldn’t do more than 35-40 lawns per one man crews. With a 2 man crew I would suggest between 90-100 lawn care customers if they are balanced commercial and residential. If most of the business is commercial or industrial, I would say it would be less because of the time constraints to mow larger properties and perform the other services offered. In the winter months if there isn’t any snow plowing going on he keeps them busy scraping or doing odd jobs.”
I hope this information helps you develop your lawn care customer base goals for next season.