Are your lawn care customer letters personalized?

One of our Gopher Lawn Care Business Forum members put together this great letter to send out to his lawn care customers. When I asked him about the letter he said “A letter from me might just remind them that their lawn service is friendly & shares apart of itself, with them.

I also promote a referral system that offers money. I think it is better because more people like MONEY then they do random items…

I’m hoping to remind people we have a referral system, & that everyone can take part in!”

Lawn care customer letter

Lawn care customer letter

One of the things I like about your letter is that you included your picture in the letter. I haven’t seen that done before. What made you decide to do that?

“The point of my letter is to bond with my customers, by giving my company a face.

I want them to know we are real, & not machines, numbers, or just a pretty logo. We are human just like them, & I believe they will feel more comfortable with knowing that.

Looking official is great, but sometimes too official can be scary for customers. If I were to deal with a company, I’d like to get to know them before I hire them, it would make me feel safe & probably more trusting towards them.

A logo doesn’t do a company full justice, the company needs a face.”

These are all great things to think about when putting together your own lawn care business letter. Below is an image of the letter.

Lawn Care Customer Letter Example

Lawn Care Customer Letter Example

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Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success