4 tips for successful lawn care marketing.

Some lawn care business owners seem to be able to market themselves without any problems while others seem to have quite a bit of difficulty doing it. What makes one marketer get their message across while another meets with resistance? How can we learn from the experiences of those who are successful and apply those successes to ourselves?

It seems the easier we are able to get our message across, the better the chances we have of it leading to a sale. How can we make our marketing more permissive and less interruptive? Let’s check out this discussion on the Gopher Lawn Care Business Forum and see how we can improve out marketing skills.

One lawn care business owner said “when I create my lawn care marketing, I always first try to put myself in the customer’s shoes and say ‘What’s In It For Me?’

An advertisement that catches my eye is one that has something I need. It has something I can use to improve my life. It has something that will make my labors easier, and something with benefits that outweigh the costs.

In terms of what makes someone more successful at marketing their services than someone else, it all comes down to who can enter the conversation already going on in somebody’s mind. Who can answer their ‘What’s In It For Me’ need. But how do you do that? Here are some simple steps.

If you can figure out…

1. Who your target market is?
2. What their biggest problems, wants, needs are?
3. Communicate to them how you are the best choice available for satisfying that problem, want, or need, and…
4. Do it in a way that provides information to help them make their own buying decision instead of doing it in a way that makes them feel like they’ve been sold.

If you can do all this, then your marketing efforts will be much, MUCH more productive. People like to buy but no one likes to be sold!

The best thing any business can do is provide their prospects information and evidence that there really isn’t a better option than your lawn care company.

To do this, you should include ‘before & after’ photos or testimonials in your lawn care marketing. Create reports or consumer guides that address the ‘things’ people should look out for when hiring a lawn care business. For example, do they follow the 1/3 rule when mowing the lawn? (The 1/3 rule states you should never cut more than 1/3 of the total length of the lawn when mowing.) What about the importance of checking for proper insurance and licensing?

It’s human nature to want to work with the best. Unfortunately, most businesses don’t provide enough information or do enough to differentiate themselves from their competition and as a result, the only differentiating factor ends up being price.

When you differentiate yourself on price, you are on a one way trip to being the cheapest mowing company that will soon be out of business.”

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