Using a lawn care postcard mailing service?

You have probably received junk mail in your mail box before from other landscapers in your area. Maybe you even thought about getting into the mass mailing game. But you probably wondered if it was worth it. In this discussion, from the Gopher Lawn Care Business Forum, we hear from some landscapers who have been there and done that. What have they found that works best? Read on.

One lawn care business owner asked “does anyone actually utilize a lawn care postcard marketing service? By that I mean paying an outside company to mail postcards for you. I have been thinking about it as a way of attracting new mowing customers this year, but I don’t know if I want to spend the money for it. Call me cheap, as I am really cautious of where I spend my cash. If you’ve done it, have you had any decent responses from it?”

A second lawn care business owner responded “I get a 1 to 2 percent response from postcards, but I do 2 to 3 mailings to the same customer within 1 to 2 weeks. I only send out about 100 postcards at a time. I design and mail them myself.”

A third shared “not everyone throws away every piece of junk mail they get.  With that said, mailing services know that the standard response rate in the business is a 98 percent fail rate…2 percent success rate.

That’s okay ok though, because almost always that 2 percent will more than pay for the cost of the mailers in that first year and every year you keep those customers from that 2 percent, you are no longer advertising to them.

So I say go for it. I’m planning on mailing out 5-10K postcards this year.

Sometimes you have to stretch your mind into the realm of the possible! Success rarely comes to those who play it safe.”

A fourth added “from my point of view, stretching into the realm of the possible would be to create your own mailing list of top tier homes in your area that actually use these services, have your own mailers made up in multiple styles, and mail them yourself at the bulk postage rate.

I feel mass mailers are a waste of time and just send out mailers to every address in every town you pay for. With mass mailers, how many die hard do it yourselfer’s get your mailer? How many competitors get your mailer? How many people with no property or non-decision makers get your mailer? I get dozens a week sent to me of my competitors mailers and not only are their mailers getting sent to a mailbox they would never get any business from, they are also showing competitors what his specials are.

With mailings, it is all about quality not quantity. You send better quality and larger size mailers on top quality card stock targeted to high end homes from a list you create rather then basic cheap run of the mill mailers to the masses and your response rate goes up.

Where I live, I can get on my county website and it will tell me a homeowners name, as well as print an address label for each one you want. This way I can target who I want sell lawn care services too.

This is a marketing method I have been using for over 10 years and it is how all the big corporate lawn care company’s do it. Outside of hard work and doing a good job managing the business, target marketing is the sole reason why I have what I have today.

No phone book, mass mailers, or web site is going to do for you what good old fashioned boots on the ground, hunting for your ideal properties, and creating a mailing list yourself will.

This is the beauty of being in the lawn care maintenance business, you go back every week and depending on the size of your company, there is the ideal threshold to how much you can do in a week and make a good profit.

If you are in the game long enough, there does comes a point when you build up the customer base you need and your job is to do a good job, keep your clients happy, and then from there just bring in some occasional new customers to increase the bottom line.

When you appeal to the masses, you get all the cheap skates, tire kickers and bare minimum crowd. In order to be successful, you need to focus on the customers that the landscape business is tailored to and mass mailers just don’t do that.”

Read more about Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid. Learn how to improve your bidding process with thislawn care business book and be prepared before hand by knowing what you should be looking out for before a problem occurs.”

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