Tips to keep your lawn care website ranked high.

Does your lawn care website rank high in the search engine results for your keywords? What percentage of your new lawn care customers are finding you through search engines? If your site isn’t performing the way you would like it to, consider these tips from a member of the Gopher Lawn Care Business Forum. He has some great insight as to how he keeps his website rankings high.

He wrote “when to start marketing? That is a question I get asked a lot as a business owner from the newer startups. The first thing to remember is that it’s a year around thing we do however we all ramp it up a bit more at some point in the spring.

To illustrate this, let me share with you a story. I received a lawn care flyer in the mail today. It was from a local lawn care guy. I was curious about him, as he is now my competition, so I checked out his website. I like seeing young people get into this industry and do well and it would appear from his website that he is doing well.

Before I headed out for the day, I added their site to a program I run that tells me how my site compares to the competition in ranking, keywords and a host of other items. They didn’t rank within the first three pages of any key words that I and my other competition uses. My attitude is if you are not on the front page of a search engine, very, very few people will seek you out.

That is why I think it’s important to keep an eye on your website and check your ranking. If you all of a sudden drop, you need to figure out why that is. Figure it out quickly too and get it fixed. In generally it tends to be something very, very small but you need to fix it and move forwards.

With websites, I have found it’s not so much age of the site that is important when it comes to page rankings but when was it last updated. If you don’t keep it fresh and I mean change something every 60 days or so, you drop in how often the search engines will crawl your site.

You can get your site ranked in 30 days tops, but after you have to work a little to keep it ranked. That includes making small changes every few weeks. But where can you find the inspiration for this new content? I would be willing to bet that everyone has one success story a week or at least within a month’s time. It could be anything you have worked on. Post before and after pictures of a job you did and describe it a little. That’s all you need to do. Then perhaps alter your keywords a little based what people are searching to find you.

Here is an example. You call me to mow your lawn and you live on 123 Any Street. I can post a before and after picture on my website by simply calling it the job of the month and another happy customer, You don’t need to give out names or the address, just something that says, this is what we are proud of this week or this month. Maybe you trimmed some hedges, or trees. I have also added pictures of garden type work, weeding jobs, plowing jobs etc.

Then I might change or add to my key words. Let’s say in this example you live in Fairview as an area. I would add to my keywords  and title of the picture page, Fairview Lawn Care. The search engine crawlers will see this as new content and use it when they determine their page rankings.

Maybe you added a new service, or you did something for the first time like gutter clean up. Maybe a customer had a weed problem and you are curing it the organic way. You could also talk about a community event you attended. There is always something you can change on your home page or add to your site. It only takes 5 minutes tops to do this.

Some will think this is over the top and maybe it is however I like to really stand out and doing all this really pays off for me. You should try it too. Remember, most of the time, it just takes a little more effort to stand out from your competitors and here is a great way to do it.”

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