What makes for a great lawn care business logo? Should you keep the design simple or should it be full color and complex? Are there certain design elements you should include and others you should avoid? Once you have a logo created, how best should you use it? That is what one entrepreneur was wondering when he asked his logo question on the Gopher Lawn Care Business Forum.
One lawn care business owner wrote “I am new to this sight but have found it helpful. There are many logo’s but I am not good with formatting.
the name of my landscape company is Plymouth River Landscape. I am looking to create a logo that looks professional, but not have to pay. I know Apple has great programs for such things, but I have windows. what program do you use to format logos?”
A second lawn care business owner said “here is a sample of your Plymouth River Landscape logo that I created.
Your logo design should be simple. One of the basic rules of creating logos is the fact that it has to look well in a black and white format. At some time in your companies life you will need a b+w or two color version of your logo. Your logo can appear on a variety of media: signage, advertising, stationery, or on vehicles.
One thing you need to be mindful of as you explore color options is cost. Your five-color logo may be gorgeous, but once it comes time to produce it on t-shirts or invoices the price won’t be so attractive, Nor will it work in mediums that only allow one or two colors. Look at your logo in b+w, two and four color versions.
Gradients and drop-shadows are not out of the question but quality will be not appear as good as the original, a logo should be designed for spot color printing. Think of the future and consider that many start up companies need stationery and printed advertising. It will be easier and less expensive to print on merchandise (T-shirts, mugs, vinyl signs etc) with solid colors.
With a logo design using spot colors, reproduction will be consistent and therefore more distinctive. So ask yourself - ‘will that fancy gradient effect cost me more in the long-run?’
Another thing to keep in mind when you are creating your lawn care marketing material is, do not use your logo at the top center. That space is to be used only by your offer or attention getting headline. Most new business owners fail to grasp this concept.
They get a business started and throw together a logo and are all excited. So excited that they feel it is the logo that will be their main draw when it is not. A logo should appear at the bottom or bottom corner of marketing material.
Early on, potential customers are going to be attracted by either your offer that should be at the top of your marketing or simply by the services you are offering. Years later after you have been in business for a while, you might then look to building your brand more and promote your logo more. But even then, brands are not going to be more important than the bonds you build with your customers.
Use your logo on all your marketing material, including your truck, trailer, website, and all other print material. Remember though, your logo will mean more to you than it will to the customer initially. Once they hire you and find that your service is fantastic, that logo will then come to mean great service to them. Just don’t expect to lead your marketing campaign with your logo and get results. Lead with your attention getting offer / headline.
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