The truth about lawn care business door hanger marketing.

There is nothing more frustrating than spending a lot of time designing, printing, and distributing your lawn care marketing material only to find later that no one returns your calls from them. When this happens, it makes you question everything. Are you doing the right marketing? Are you in the right business? Should you just throw your hands up in the air and surrender? Before you get too crazy over this, take a moment and see what other entrepreneurs have gone through and shared with us on the Gopher Lawn Care Business Forum. I am sure some of these insights will get you headed in a better direction.

One lawn care business owner wrote “I need help with my door hanger advertising. I ordered about 250 door hangers and  started distributing them about a week ago. What I need to know, is it normal not to get calls after that many have been handed out? Am I doing something wrong? The homeowners have taken the door hanger off their door and seen my marketing material right in their face, so how can I not get a single call from them? How can I improve my sales with door hangers?

My goal is to gain anywhere from 1 to 5 more clients before the end of the mowing season which is 1st or 2nd week of October. Any advice would be greatly appreciated.”

A second lawn care business owner said “unfortunately, the only people that say lawn care door hangers are a great idea are the people that print and sell door hangers. They also exaggerate their conversion rate by a factor of 10 (probably more).

For every customer you wish to obtain with door hangers, you’ll most likely have to distribute between 500 and 1,000 advertisements and I’m not even sure 1,000 will get you anything. It’s true that it is all a numbers game. It’s just a very low numbers game.

I advertised in a local paper and got two calls from outside of my service area. Flyers I distributed with tear offs got me zero calls as well.

So far the only advertisement that has gained me any customers has been my web site. That has brought me 6 customers with 11 total properties @ $350+ per week. That’s an extra $11k+ per year from a very small investment.”

A third lawn care business owner added “to get 5 or more regular mowing clients probably means you need about 5,000 or so lawn care door hangers. They usually work better for 1 time services than they do for regular customers. The time of year that you put out your door hangers can effect their results as well. I wouldn’t expect any calls out of 250 door hangers. That is just too small of a number to expect any result. From my experience, door hangers are really more of a branding tool. getting your name out there for people to see. We have about a 0.5% - 2% response rate on flyers and get a decent amount of one time jobs from them but for regular mowing clients it’s probably a 0.2% close rate. Aggressive discounts or special offers would improve the response rate.

Another thing you can do is to distribute your door hangers multiple times throughout the course of a year. Alter the message each time to make them seasonal and that should increase your response rate.”

A fourth shared “don’t feel so bad, I handed out over 5,000 door hangers, 300 flyers with pull off tags, and an untold number of other bits of advertising, and got ZERO calls! The only luck I have had is with the local newspaper and my website.

My website has generated more business for me than distributing flyers or door hangers combined. The internet is the game now, play it wisely. Have a website with a quote form to fill out. Get your site listed on all the maps sites like google maps, yahoo maps, bing maps. Make sure your site has the proper search engine optimized keywords too.”

Want to learn more about lawn care website SEO? Order this lawn care business SEO book - “The Search Engine Optimization Workbook For Lawn Care Business Owner Websites” today.

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