Thank you cards for lawn care customers.

If you have ever considered sending out thank you cards to your customers at the beginning of the season but then passed on the idea, you may want to reconsider it after hearing what this one entrepreneur has to say about it. He shared with us on the Gopher Lawn Care Business Forum a look at his lawn care customer thank you cards, how many he sent out, and what kind of results he got from it. This may inspire you to try it out yourself.

One lawn care business owner wrote “I think it’s important to let your customers know that you appreciate their business. This is what I did before my spring mowing season started.

Since I am just starting out and don’t have too many customers to thank, I figured it was worthwhile experimenting with thank you cards. I sent out 25 cards so that really wasn’t much of an expense. Also, to keep costs to a minimum, rather than buying ‘blank’ thank you cards, I chose to make my own, using some nice, heavyweight ivory paper that I happened to have lying around. I set up a template so I could cut two cards from each sheet, and found matching ‘greeting card’ envelopes at a local store for about $4.00 for a box of 50.

On the front I printed a big ‘Thank You!’ on the outside, with appropriate text inside. I did a search for ‘thank you letters for business’ and used one that was closest to my needs, re-wording it to my liking.

Lawn Care Thank You Card

Lawn Care Thank You Card

I already had the post cards printed in advance and designed them (I designed my own logo, and promotional pieces) to be somewhat ‘multi-purpose’ in their usage, so I included one in each envelope along with a magnetic business card, and two regular cards, one having a handwritten ‘offer’ on the reverse. I couldn’t justify having such a small number of cards printed with an offer on the back, so while not looking the most ‘professional’, it’s what I decided to run with.

I numbered the offers to track their usage and included an expiration date of two weeks before Memorial Day weekend so I wouldn’t get hit with a bunch of calls at the last minute to do discounted work for people getting their yards ready for a party.

Lawn Care Thank You Card 2

Lawn Care Thank You Card 2

I also included a handwritten note in each that noted the work I had performed, or some other personal touch in case they didn’t immediately make the connection as to ‘who’ the card was from. I had done a lot of work for most of these people before I had a business name.

I used clear Avery address labels and printed them using the same font used in the card to give it a nice, uniform, and formal appearance. While I was at it, I printed a second sheet of labels to have handy should I decide to send anything else out at a later date. I’m thinking website announcement/seasonal offer.

Note that before packaging these mailings, I took two envelopes with the enclosed items to the post office to have weighed to ensure that the envelope would not exceed the weight for standard postage. I was good to go.

In addition to those I did work for, I sent a few to people who had contacted me for estimates, but I did not do work for. Some jobs were beyond my scope at the time. They were all very pleasant people and it never hurts to let folks know that you are still available.

I had my business cards, magnets, and post cards printed online and shipped to me. So far, I’ve been very pleased with the quality of the products. The cards are nice and heavy, bright white (whiter than other sample card I have received from different printers) and include a glossy finish at no charge if desired. They run really good specials on different products all the time and it’s worth getting on their e-mail list for the discount codes.

For the signature I used a blue pen. The reason behind choosing blue ink over black for my signature was that a black pen could have been mistaken as a part of the printed text, and thus, appeared more ‘cookie cutter’, than a hand-signed note.

As for the labels… well, my handwriting is horrible, and my printing isn’t as nice as it once was. I don’t know how much of a difference it makes, but I think using labels was the right choice. Although I think handwritten may be the way to go in the future with someone else writing as I am sure the receiver of my letter would be more inclined to open the letter when it is hand addressed.

First and foremost, it was important to me to truly thank those people who are my customers. Without them, I may have lost my house. Secondly, while many of them knew that I had talked of starting my own business, I needed to let them know that I had actually done so. Lastly, you really need to keep yourself out there in front of people. As my neighbor who is in marketing stated when I asked if she thought it would be tacky to include business cards in this mailing, she told me ‘it’s not tacky at all… You have to hit people over and over and over and over… ex: everyone knows McDonald’s yet they keep running ads …’

By reminding people that you are available, you increase your chances of making sales. This is simply advertising on a personal level. There are no less than 4 items in each envelope that can be stuck up on a refrigerator, or handed to a friend, or relative. My phone number is included on the card as well. If only a few of those people give my name to someone who uses my services, it will have paid for itself.

I don’t see why not this package could be utilized again next year to thank my customers along with trying to get them to re-sign up in the new year. I’m sure I can just re-word it, and perhaps add some sort of coupon/incentive.

Within a week of sending out the thank you cards I received an e-mail from one of the people I sent a thank you packet to…

They wrote:

‘Hello Joe,

Happy New Year, and Congratulations on your lawn service!

I was so happy to receive your mailing and see that you’d taken the plunge and moved forward with the next step in the life of your new business. What a thrill! I was so impressed and pleased with your work last summer trimming our giant hedge and adding stones to the little patio out back and I’m excited about the possibility of working with you again.

This summer, we’re interested in expanding the little patio in the back that you added stones to last year. I’d love to schedule a time in the next several weeks when we can get together to discuss specifics about how many stones, how far to expand, etc. If possible, I’d love for you to actually purchase the stones this time in addition to installing them. It also may be time to remove the small willow tree in the back, so I’d like to discuss a quote for digging that up and out as well.

Perhaps we can look ahead to a date in late March for an initial conversation? Hopefully by then we won’t have any more snow to worry about!

Feel free to contact me by email or phone with any questions.

Thanks so much!’

Not only will this one job pay for the items I mailed, but it will surely cover the cost of purchasing the entire order of 500 business cards, 50 magnetic cards, and 500 postcards. A small investment in time and money can yield profitable results.

More importantly, although this customer told me she was happy when I did the job, it was made very clear by the text of her email that she was more than pleased with my work. I made a connection by sending out what I did. I reminded them that I’m still available, and by doing so, may have prompted them into thinking about work they may need done, things they may not have even considered without the reminder.”

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