Should I tape my lawn care business card to doors?

Do you ever promote your lawn care business by going door to door and either knocking on doors to talk to the home owner or handing them a flyer? Well what if instead of knocking, you simply attached a business card to the front door? Would that be an effective form of marketing? Would it be worth your time and energy to do that? That is what this discussion from the Gopher Lawn Care Business Forum looked into.

One lawn care business owner asked “has anyone ever taped your lawn care business cards to doors (with masking tape) instead of knocking on them or passing out fliers at every house on the block? I hate someone coming to the door and trying to sell me something too, so this is why I thought this would possibly be a better marketing tactic?”

A second lawn care business owner responded “many localities have ordinances against posting anything on property that is not yours. Why give up the opportunity to talk to the owner? You don’t have to sell anything. A simple compliment such as, ‘I can see you take a lot of pride in your property. your’s is the very type of lawn I like to work on because I know you can appreciate it when it looks its best,’ works well to open the conversation. Of course you can’t say that if it isn’t true.

There are so many ways to start the conversation. Homeowners often feel like nobody will take as good care of their investment as they do and they like to feel like you appreciate the hard work that went into it even if they didn’t do everything correctly. If you don’t want to knock on the door, what about a personal note with your business card mailed to them?

Anyway, whatever you decide to do, I would love to hear how it works. Always willing to try something new.”

A third shared “call me what you like, but if any business knocks on my door to try and either sell me something or promote themselves whether I need the service or not, will be not only told to get the hell off my property , they will also be the last business I would ever call for that type of service.

Knocking on doors and stuffing flyers may have worked or been common practice decades ago but it is mostly frowned upon these days and in most communities is against the law and putting anything in or on a mail box is against the law as well.

To me, knocking on doors or stuffing boxes or sticking cards on doors says, ‘hey I got no work and I am desperate’ and most people who bite at that sales method are people looking to take advantage of you to see if you hand out sucker prices or someone who just does not have the balls to say no and get the hell off my property.

No one said starting a business is easy or cheap and there is no fast track method to build one as well as it takes years to do so and if you do not have the money to invest in proper professional advertising and wait for your business to grow more often then not it will not end very well.

I am not trying to insult anyone and I admire the gumption to attempt to do it that way but it just is not a good way to do business in my opinion.

I would suggest if you are hell bent on trying to drum up business that way, to do so by getting a few hundred calendars or mugs or something cheap but useful. Knock on the doors and introduce yourself as new to the neighborhood. Then give them a free gift and tell them if they ever need something in the lines of the services you offer, to give you some consideration and thank them for their time and walk away not say ing another word unless of course they ask you something.

Don’t offer a free mowing or service and keep it short and sweet. Basically bait the marketing hook and wait for the bite. At the very least, every time they look at that calendar or drink from that mug, they will see your name and be reminded of you and who knows, maybe when they do need something they will give you a try.”

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