Matt wrote us on the Gopher Lawn Care Business Forum about an interesting situation he had when talking to a local marketing company. He was initially looking for some marketing help to get the word out about his lawn care business. Here is what Matt wrote us.
Matt: “I went into her office a while back before anything about the ad, getting prices on things such as advertising and marketing help. They offer many advertising services such as pens, direct mailing postcards, business cards, and more. I came back in a few months later, she had said she was getting ready to do the fall / winter issue of her Dream Big Home Builders Magazine, are you interested in a trade of a 1/2 page ad, cause we dont keep our yard up.
The magazine ad is worth $500 on a 4 month cycle. So I can just cut her lawn bi-weekly at $50 a service for 5 months, her lawn is probably a quarter acre. I can use my exmark 60in in her yard, probably total time there, 20 minutes. The house is in a good neighborhood, I can probably gain yards off her yard, I already do some homes in there anyway, so it’s not hurting nothing. She had said the magazines fly off the shelves, which is a true fact, cause i see them in the stores all the time full and not full, and sometimes gone. The magazines are free to the public to grab
She had said YOU DO NOT WANT A AD TO LOOK BUSY, meaning to much information will hurt you. Make it look simple, clean, and crisp
The pics on the ad are fall clean-up pics from last year, before and after.
She designed the logo also at no charge
Background is a striped lawn, she darken it.
She and I agreed to have bright colors so it can stand out
A “Mention this Ad’ for 5% off, so i can know i am getting hits off of it
She said put you name so they know who they will be talking to before they call”
So the moral of this story is to talk to many people and let them know what services you offer. Find out if they offer services you could use. Then you never know, you might find yourself in a great position to barter.