Finding lawn care customers can be a lot easier than you would expect and cost a lot less too when you are harnessing the right lawn care marketing methods for your business. The problem is, when you are starting out, you just don’t know which ones to choose from. So in this discussion from the Gopher Lawn Care Business Forum, we see one business owner find himself frustrated while trying to get his bearings when he write “I haven’t seem to gotten this lawn care marketing thing down yet. For those of you who have been around for a while, what do you think is the most efficient form of advertising to attract new customers?
A second lawn care business owner wrote “here are some of my lawn care marketing strategies that have worked and some that haven’t.
#1 door to door with lawn care flyers attached to the door knob by me. This seems to be the best way to start up a lawn care business or grow in a new neighborhood. Statistics say for every 100 flyers hung, you will get up to 10 calls of which you will land 1 new client. I keep my lawn care flyers simple stupid. Remember less is more. People are not going to read the whole thing, just use KEY words and have a FLASHY company logo. Brand recognition and standing out matter in this business.
#2 craig’s list and other free classified ad sites are also a good tool, but only for starting out. The reason I say this is that you get mostly low ballers on there looking for a deal. There is no need to work cheap once you are established. Initially you may want to start your prices lower to build a client base faster then go up little by little until you start losing bids then back it down a bit. If you are landing every bid as a start up, your prices are too low. You might place an ad on there every week or so just to keep your name out there, but don’t work too cheap.
Other free internet site that have gotten me some business are the social networking sites like facebook. Also make sure you company is listed on every free site you can find to post it on. These backlinks help improve your search engine rankings.
#3 local news papers or coupon flyers work ok, but I have not run a print ad in quite some time due to their poor performance. The phone book IMHO is a waste of money and a dying resource.
#4 local home shows, these can be expensive depending on the venue. You might want to save this for when your lawn care company is bigger. I did a how show and got request for quotes for two big condo associations. One complex was too big for me to handle, so I did not bid, and I lost out on the other bid to a company that was licensed to spray chemicals.
I try to remember to ask every person who calls me how they heard of me so I know which of my lawn care marketing is working. Most of the stuff I do online is free so I am out nothing, but my time. And as long as I’m on the computer anyway, I might as well put it to work for me. You should be doing this too!”
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