Lawn care marketing dirty tactics.

The general golden rule in business and in life says you should do on to others as you would have done to you. Sometimes, business ethics are put to the side as the competitive drive increases. As we will see in this discussion from the Gopher Lawn Care Business Forum, there are a lot of dirty tricks that go on out there in the lawn care industry. The more you are aware of them, the better you can negotiate yourself past them and avoid trouble.

One lawn care business owner wrote “today was raining pretty bad so I decided to take the time and go hand out flyers. I hit a couple neighborhoods with big houses. I rode down the street putting my lawn care flyers in the newspaper boxes and while I was doing this, I noticed a flyer from another lawn company. I decided (after taking a glimpse around to make sure no one was looking) to take it out and read it. The flyer was begging for business, not to mention the spelling errors on it! So as I continued in my journey, I proceeded to pull out all of his flyers and replace them with mine. Anyone else do some dirty tactics?

In the area where I am, it’s a hard crowd to deal with. I get a lot of city people who migrate to my area to hand out flyers. It’s usually the guys who have an old pickup truck with a ride on lawn tractor. They lowball and are quick to do the ‘5 finger discount’ if your stuff isn’t locked up. When they take my stuff, I have no problems taking theirs.

I don’t feel bad at all for what I did. It’s low balling street thugs that I am up against trying to make a quick buck. They don’t care if they are in it for the long run, it’s just some quick cash for them. The flyers I took had a list of a 1,000 different services they could do. I know it gets done to me, I’ve seen it. I’ve seen my flyers getting tossed in the trash. I also caught a guy last week looking at my trailer…then sped off when I came around the corner and he saw me. I don’t feel bad one bit for driving these lowballers out of here. NOW, if it were a good reputable company, I’d leave it. But lowballers…I have no shame in driving them out. They can go cut row houses in the city for $10 a cut while unloading everything out of the trunk of a sedan (yes I have seen this!!!!).”

A second lawn care business owner responded “putting flyers in a mail box? Forget about it. Instead I use a real nice post card, and mail it. I know it’s expensive, but target an area and send a post card every week for 8 weeks. Use a little different card each time, the first showing your business, the subsequent ones focus on mowing (show a before/after picture of a real nice yard, edging, trimming, hedge work etc)

You will contact the customer and not have to worry about someone throwing your stuff out.

Door hangers also work real good, but PUT THEM ON THE DOOR!!!

This has gotten me more business than flyers, costs more but worth it.

Personally any junk mail goes right into the trash can, not even getting into the house. Door hangers however at least get into the house.”

A third shared “I think what you are doing is wrong on so many levels and karma will come back and bite you on the ass.

Instead of what you did, you should have put your flyer with his and then when a customer looked at them both, they would have said ‘hey this one guy can not even spell’ and then looked at yours and might have been impressed.

Instead you made him a victim, which always garners pity and made yourself look like a dirty thief. I am not saying you are, but that is what you made yourself look like.

We live in a free country and everyone is entitled to pursue what ever career they wish and just because someone beat you to the punch, the decision to give that individual a opportunity is not yours to make.

This is just another clear cut example as to why I do not stuff mailboxes or hang stuff on peoples’ doors because you are not only coming off as unprofessional but you are also dealing with dirty tactics like these and now this dude will start pulling peoples’ flyers because it happened to him.

This bad behavior just keeps on going and going.”

Read more about Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid. Learn how to improve your bidding process with this lawn care business book and be prepared before hand by knowing what you should be looking out for before a problem occurs.ā€¯

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