Lawn care business logo planning.

After many years, one landscaper was interested in creating a new logo and rebranding his business. But what elements should he consider? What should he include or exclude? That is what this discussion on the Gopher Lawn Care Business Forum is about. Read through this article and consider some of the tips before making your new lawn care logo.

One lawn care business owner wrote “I am curious to the number of landscapers that have logos, how much thought have you actually put into your logo?

  1. Did you do any color research on what sells?
  2. Did you do research on your demographics (women and men prefer different colors)?
  3. Can you separate words from your logo easily?
  4. Can the logo be done in simple black and white?
  5. Can you resize the logo and still be able to see it?
  6. Did you research on what shapes sell better?
  7. Is there more than one font in your logo?

One of the reasons for my post is because I don’t think we really put that much time and energy into making our logo. I don’t feel we thoroughly go through what will grab the buyers attention, what triggers feelings, and what buyers remember.

Another reason that I am bringing this up is because we are going through a logo change this year. After almost 9 years with the same logo, we have decided to change it.

I remember my first logo when we started was just some clip art. Then we had one designed, but now we are ready for an upgrade again. Something that will be geared more to our female clients (they make up around 75% of our client base).”

A second lawn care business owner responded “I am currently making decisions for a start up myself. It will be a small weekend type of mowing business to help pay off bills before baby gets here type thing. So, I am going through this process now as well.

Most of my experience has been in graphic design and illustration.

A lawn care logo does play a major roll in advertising but I think that ultimately you can have any logo as long as your service is good. There are endless ways to choose your business identity and your are correct on most of your considerations.

At the top of the list of considerations, is target market. The hard thing for most of us is we want it all. But if you can narrow it down to only the rich people with 6 million dollar residences, or only grounds keeping for commercial accounts, etc. then that might help, but, maybe not in this particular line of work.

Here is one core rule of lawn care marketing to consider. Ever notice how breakfast cereal is expensive, but the colors are bright pinks and greens, yellow and such? It is for two reasons. One so that it catches a child’s eyes. Second, and this applies to us, it gives the emotion of cheap or inexpensive. Same rule applies to coffee. Notice how all the packaging is deep dark, rich colors. It makes the buyer feel like the coffee will be the same in flavor.

Knowing this, has made me heavily consider my own logo for a lawn service business. Do I go bright and cheap? Maybe giving the potential customer the feeling of fast, affordable service, on a glossy card or (think landscape architect) do with something a bit more timeless, rich, clean design nice fonts on A nice rag card?

Some people will think this is BS. But to the viewer who has never heard of your business and going off looks alone, this will matter. If you have some silly name like ‘Grasstallica’ that looks like the logo of a very whiny band then you may be passed up for the person who’s logo speaks solidity, quality, and economy, (maybe not economy if you want to appear, rich (like the coffee))

The style of my logo that I settled on coincided with the name I chose, and the image I wanted to have. They should compliment one another.

To answer your questions.

1. Yes, red is the most powerful color in advertising. But you also need to consider your industry. Think greens, blues, and earth tones. Heck maybe purples and such. It could work if done correctly…..remember the cereal theory. I was considering oranges and purples. Almost like Fed Ex.

2. What does your competition look like? You want to stand out. Men / women, yes colors work, but I’m not sure I would go that far in this context. Good thinking though.

3 Graphic clarity is VERY important. I see so many that bog their logo down with graphic crud. Swoops and all sorts of elements that well, look bad. Instead make it clean and simple not boring. Have it contain a bit of ‘movement’ if possible. Look at Nike. Perfect logo. Simple as can be. Recognizable. Can be reproduced at any Scale in ONE color. I would not do more than 2 so that it stays simple and printing and such will be cheaper. For modern day digital presses that print one, or full color all the same, it doesn’t matter. But with screen printing, embroidery, and some others, it does and costs could go up some.

Look around and start noticing what is out there. On my logo I used just text only. Manipulating fonts slightly can give you really good results.”

A third shared “A couple of things to think about is….

1. Number of colors. The more colors that you have, the higher your printing costs are going to be.

2. Keep it uncluttered. Keep the logo simple and uncluttered. If it looks too busy it detracts from the log. Think of the ones that you recognize Coke, Pepsi, Fedex, UPS etc. They are all simple word logos and well branded. Your logo needs to be brandable. People do not care unless it looks too busy. I just did a simple logo with one graphic in the background of mine.

3. Background color. If you design a logo that looks good on white, how is it going to look on your blue truck etc? Same thing with a black background, how will it look on letterhead? Consider all these points when making your logo.”

Read more about Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid. Learn how to improve your bidding process with this lawn care business book and be prepared before hand by knowing what you should be looking out for before a problem occurs.ā€¯

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