When it comes to finding new mowing customers, your marketing strategies should be altered to help you focus your advertising dollars on the exact group of people you want to hire you. In this discussion from the Gopher Lawn Care Business Forum, we hear from one entrepreneur who came up with a great way to meet new potential clients and make a positive impression on his first meeting with them.
One new lawn care business owner asked “I have a lawn care business and am looking to ramp up from 10 accounts to 50 accounts in a hurry. I live near a golf course and so far it has been difficult for me to get my foot in the door in this community. I am hoping that you all can help me.”
A second lawn care business owner said “I am always looking for new mowing customers and marketing ideas to help me attract them. Over the last 2 weeks I have landed 5 monthly residential contracts and one commercial property. All of which I made initial contact through this idea. With a little cash and a big imagination you can really get the ball rolling! Here is the marketing strategies I use to gain clients that live around a local golf course. If you like it, give it a shot and let me know how it worked for you!
Target: Retirement Community Upscale with Golf Course.
Idea: Golf ball give away!
Before I begin, a short story on how this idea came to me.
While out playing golf myself one day, I ran into a guy who dives for golf balls in the ponds at different golf courses. As you can imagine, these water hazards have a way of collecting lots of golf balls as most golfers won’t go in after them. Once this diver collects all he can from a course, he resells them cheap.
Anyhow initially I bought 500 golf balls from him at $.25 cents each, for $125.00 total. I then went to the golf course and got permission over a weekend to pass them out in a ziplock bag with a business card attached. This allowed me to meet the guys and give a quick sales pitch. I got permission to set up in a great spot, right outside the clubhouse. This went on from 9am till noon.
This area is a high end community and I thought the gesture would be well received. An added benefit to this marketing strategy, in my opinion, is that my money is not being mailed or hung on doors, it is placed in the hands of potential clients with a short pitch and a hand shake. I wanted more clients in this community and this idea was the perfect stage to help me meet more potential customers.”
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