Getting your landscape truck and trailer done up with some cool vinyl graphics can cost a bit of money and it tends to be lower on the list of things to do for new business owner. It’s not that most business owner don’t want the nice looking artwork to promote themselves, it’s that they don’t know if it will be worth the money and bring them mowing customers. Well in this discussion from the Gopher Lawn Care Business Forum, we hear from one entrepreneur who went ahead and got the graphics designed and installed. The response he got from new customers seemed to really make it worth his while.
This lawn care business owner wrote “I just got my vinyl graphics done about a week ago and I’ve already picked up 11 new mowing accounts. Everyone seems to like it.
I race motorcycles as a hobby and everyone has called me Johnny Rocket since I was young, so that’s where the name comes from. Although I feel I do knock out my lawn care accounts in a fairly reasonable time frame I always, and I mean always, remember that my name is on every job I perform. In my 9 years in the business I’ve never lost a customer to poor quality work. The handful I have lost have either passed away, moved to another state, etc. I do 95% of the work myself so I’m always aware that if there are any concerns with my quality that it will fall directly on me.
For the past 8 years I have always managed to have about 30-40 customers steadily with a boring plain white enclosed trailer and my truck. I was always fairly busy and all of my mowing customers were either from word of mouth (recommended by current customers) or a neighbor to a current customer, etc. I never really looked for work, it always somehow managed to come to me, or so I thought.
With this new marketing tool, I managed to get 11 new accounts within the first week or so after getting my truck and trailer lettered up. I honestly could not believe the reaction I got from people. I have been and still continue to get compliments every where I go.
For example, I was fueling up at the local QuickChek (gas station) and the gentleman pumping gas next to me started laughing. I peek around the pump and he said ‘That looks awesome!’ he loved my logo and, after talking with him for a few minutes, I’m now doing his lawn maintenance every week for about $70 per occasion.
My only regret is not getting my truck and trailer lettered up sooner. Unfortunately the old trailer I was using (7′x16′ enclosed) previously wasn’t in the greatest shape and just wasn’t worth getting lettered up in my opinion. This past winter I bit the bullet, bought a brand new 8.5′x20′ v-nose trailer and told myself it was time to give the vinyl a shot. I couldn’t be happier with the results. If you’re on the fence about getting it done I say take the leap and do it!”
A second lawn care business owner said “when I see your ’setup’ my perception is, nice truck, not a rust bucket! Sharp looking trailer, this guy spent some money to look legit, puts money back into his company. Your 9th year says something, your obviously doing something right!”
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