Have you experienced the power of third party website reviews of your business? Have they been good experiences or bad? In this discussion from the Gopher Lawn Care Business Forum, we learn about the importance of online reputation management. With a simple technique, you can harness mowing customers to leave you great reviews and also manage the bad ones so they can be fixed before they cause any damage to your online reputation.
One lawn care business owner wrote “last week I received a postcard titled YOU’VE BEEN REVIEWED!
One of your customers has posted a report on Angie’s List about their experience with your business.
Find out what they said by registering today!
So I did…
Getting listed (positively) on Angie’s List - what a nice compliment indeed. I’ll be meeting with the client who gave the review tomorrow to go over some spring projects and so I can thank her in person.
Once you have a certain level of ratings with that site, you are permitted to use the Angie’s List logo in your advertising. It’s trademarked and there are restrictions on the use of the name and logo (obviously), so you can’t just start slapping their info in your ads. I am interested in seeing how all this will help.”
A second lawn care business owner said “our company has been extremely successful on Angie’s List - so I thought I’d share my experience. We’ve had a presence on that site for several years and have earned the Super Service Award in several categories for the last 2 years. Most of our new customers come from this website - and they are GREAT customers.
Businesses can not add themselves to the site. You must be added by a customer. Once you have been added, you can choose to advertise. However, only the businesses with top ratings are allowed to advertise or offer a coupon/discount.
Once you get on Angie’s List, be sure to update your profile and keep your information up to date as much as possible. There is also a way to compare your current customer list to Angie’s List member database to see if there are any matches - if so, you can request your current customer to leave a review for you.
We no longer advertise any other way and are busier than ever this spring….and I owe it to this website for sure.”
A third shared “this goes to show you the importance of ORM (online reputation management).
Even though I feel having a high ‘google places’ listing, with google places reviews is much more powerful than any third party website, the lessons I am about to share with you can help you get the most from your internet presence.
One of the single most powerful marketing we all have access to is generating positive online reviews and managing the bad reviews.
Here is the very basic idea of how it is done.
- Set up a website that displays a smiley face or a frowny face.
- Design a post card or business card saying something like ‘we value your opinion’ as a headline. Give them the website address of your review site such as ‘reviewjoeslawncare.com.’
- Hand them out to every single person you do business with. Ask for them to review your service as a ‘personal favor.’ They will….
So they get the card that you hand them, you have asked them to review your service as a personal favor. They go home and get on your website ‘reviewjoeslawncare.com’ and they are brought to the single page with a smiley face and a frowny face.
When they click they smiley face, have a custom made html script that drops down an option box where they can leave a review on review sites such as google places, yahoo, angie’s list, or any of the many others…
When they click the frowny face it redirects them to a contact form asking them to explain the problem they had with you. We have a very nice looking form that they fill out. When they complete the form and send it, it sends their review to me so I can try and make things right with the customer.
Setting up such a website and having such a process in place, does a few things… It only posts GOOD reviews on review sites, it gets the bad reviews into the hands of someone who can actually do something about it, and it stops ‘winers’ from going ape **** and leaving bad reviews all over the net.
Also, if you ever encounter a very upset customer you can simply give them a card and tell them that you would love to hear about the problem in depth and that their encounter will go through a resolution process.”
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