Lawn Care Business Marketing Tips - GopherHaul Blog

Here is a really interesting question that was posted on the Gopher Lawn Care Business Forum. One of our friends wrote in and he had this idea for his new lawn care business name. His name is Brian S. and he was asking “What do you guys think about naming the business B.S. Lawn Care???? They happen to be my initials, do you think this would be a bad name or a good one cause people would remember it????”

Another lawn care business owner responded by saying “that is a good question…it may be catchy at first. But if you mess up one lawn or upset someone it may backfire and become a joke. Here is a motto for you, B.S. Lawn Care - The only manure is in our Triple Mix!!!”

Brian then wrote “The marketing tag lines for B.S. Lawn care would make for a good marketing angle. I was thinking about putting something at the bottom of advertisements,signs and card “Owned and Operated by Brian S.” Maybe they would put the to together and be like Ohhhhhhh.”

You know self deprecating humor can really be funny. If you went this route I would probably play it up and use it to your advantage because it would catch people’s eye and get them talking which is so important.

You could say maybe

B.S. Lawn Care
In case you were wondering, The B.S. stands for Brian Smith.

Then maybe work this image somewhere on your truck as a joke to make people smile and talk about you. Or maybe even use it on your shirt or in a logo. Oh my gosh that would be a riot.

Would this work? Who knows. But I gotta say it certainly would stand out and get people talking. You could go with other motto’s as well like these.

Brian responded “That t-shirt is great, I showed it to my wife and she loved it. I’m really thinking of going with that name. I posted the same question on another site to see what people thought. Some thought it was good others thought it would be offensive, I don’t think they had a sense of humor. I think I might run with the idea of the no bull S*** sign as a logo. Thanks for the great idea if you or anyone else thinks of anything let me know.”

My take is most people just don’t want to stand out. That is why most simply choose to work at a job. When you want to stand out a little, you might start your own business but it probably won’t be that successful. So then what happens is the majority of businesses are trying to fit into the predefined roles and categories they see others are in.

Then ultimately no one stands out.

Once in a while you will get a wildman out there who just goes for it and does something different but more often than not people are afraid to stand out and be different. To me this is different. I can’t say how the general public will handle this and that’s why it just might work. Remember without risk, there is no reward.

It kind makes me think of how Wendy’s had created the ‘where’s the beef’ ad campaign and it really took them from behind a plain jane fast food restaurant to the a whole new level. It got people talking and got people thinking. There was huge buzz about it. There were t-shirts made of the old lady saying ‘where’s the beef?’

I say go for it but keep in mind I like craziness and zaniness.

Another member wrote “At first I thought B.S. In the name would be a bad idea! But the T-Shirt idea is great! The name at the bottom takes all negative aspects away.”

So with all of this, what do you think? Do you like it or dislike it? Let me know or get on the forum and tell all of us.

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