Worst lawn in town marketing challenge.

I thought this was a creative marketing idea. A business who makes foot oder shoe inserts sponsored a stinky sneaker contest and it did a lot of media attention because it was different and unique.

It’s fascinating because it’s like a contest opposite to what the business stands for. The business is about making your shoes smell good. So to grab attention, they look for the worst smelling shoe with a contest.

It kinda makes you wonder if you could have a contest for the worst lawn in your area to garner attention for your lawn care business.

What if you handed out flyers or put up signs. Maybe even advertised in the local paper. “Worst Lawn In Town Contest.” You could have a section on your website to take submissions. To get it started you could go out and take pictures of lawns that really looked terrible. Overgrown, weed infested etc. Then after a certain period of time, choose a winner and treat that homeowner to a lawn makeover.

Take before and after pictures and then you could market, ‘if we can make this lawn look this good, imagine what we could do for your lawn.’ Have a trophy made up for the event. Take pictures of you shaking the home owner’s hand and have balloons around the picture too. Think about all the commercials you have seen in the past for the Publishers Clearinghouse Giveaway. How they make this big deal at the home owner’s front door when they present the winning check. You could do the same thing but they would get a new lawn.

Send these pictures in to the local paper and you might get even further media attention.

As you perform the lawn makeover, you could create flyers to hand out in the area to let the potential customers know of the service you are providing and how they should drive by the home to see the results as they change, or they could visit your website to see what you are doing to improve their neighborhood.

You could have two divisions for this contest. One for commercial and another for residential entries.

Take part in this conversation at the Gopher Lawn Care Forum here.

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