Why do you want commercial lawn care properties?

Many newer lawn care business owners tend to think their residential customers can be flighty when it comes to retention and that maybe going after commercial clients would be the way to go. As we will see in this discussion from the Gopher Lawn Care Business Forum, the commercial customers can be a lot less loyal than the residential ones. There are also steps you can take to build loyalty amongst your customers and improve your customer retention year after year.

One lawn care business owner wrote “what is the best way to find out who I need to talk to when wanting to bid on commercial lawn care jobs?

I’m tired of driving around mowing for $40 here and $50 there and then losing it to someone just a little cheaper. With a larger client I am hoping I can drive to one location and make more money in one trip. I would also hope they would be less likely to flop back and forth between companies that beat my price by a couple of bucks.”

A second business owner said “you may want to reconsider this move to commercial lawn care customers for the reason you stated. Commercial property managers have a lot less loyalty to their lawn care provider and build less of a bond with lawn care business owners than residential customers do.

Why do you want commercial lawn care properties?

Why do you want commercial lawn care properties?

Commercial property managers will switch every single year depending on who gives them the best deal, where with residential customers you will see them stick with you for a lot longer for the simple reason if you do a good job and they like you.

If you are having problems with your current residential customers, maybe there is a way you can improve bond with the customers you have and improve the type of customers you are marketing to.  Are you marketing to the neighbors of your current customers? Are you marketing to people you know? Or friends of friends?

All of these steps can help give you an ‘in’ where price wouldn’t necessarily be the ultimate deciding factor when they are choosing a lawn care business owner. Going after people that are referred to you or that know you may help you command more of a premium for that known comfort factor.

With the current mowing customers you have now, are you taking simple steps to improve your bond with them? Are you talking to them or waving hello when you see them? Do you send birthday cards to them on their birthday? What about holiday cards at the end of the year? Do you ever take simple steps like bringing their newspaper to the door if you show up before they get to it? Or do you take their emptied garbage cans back to the side of their house if they are still left on the street after being emptied? Do you notify them of issues you see on their property and offer suggestions on how to fix them?

All of these factors can help you improve your customer base and build loyalty with them. If you still are looking to expand into the commercial arena, there is quite a bit of information on how to do that here How To Get Commercial Lawn Care And Snow Plow Customers.”

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The GopherHaul Lawn Care Business Show Episode Guide.
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