When you are showing up to meet a new potential customer, how would you rate the first impression you make?
Rob asked this great question on the Gopher Lawn Care Business Forum.
“What do you guys drive when you give bids. I am not a huge company so a lot of the time I take my personal car.
Do you think that people want to see a nice company truck pull up? Gas prices are high and my cars get better mileage than my trucks.
How are you guys dressed when you go.
Jerry: “I get lawn maintenance jobs because they see my nice work truck. It doesn’t have to be new, it just has to look like you use it for work.
Customers will actually tell me, “some guy came here with a toyota camry…” to give me a bid.
They like the work trucks.”
Tom: “I feel the same way. I go on bids with my work truck, I’ll even go with the trailer and equipment attached, but I keep it clean and nice. My truck is not new by any means, but its very nice and very clean, same goes for the equipment. As far as dress, I always keep a clean pull over golf type collared shirt in the truck to throw on when meeting a customer for whatever reason, appearance I feel is very important. Remember the customers first impression is always very important, you don’t want to come off looking like a slob.”
Barb: “I always take the truck and trailer. I think customers like to see that you have all the equipment, etc. As far as clothes go, I usually wear work clothes unless I am dirty from working.”
If you have been reading my blog or Gopher lawn care business forum for a while you know I like to keep expenses to the bare minimum. So even if your truck is a rust bucket, which is ok by me, make sure you have some type of signs on it to show that you are legitimate. No potential customer is going to want to hand over money to you if they think you are a fly by night operation. They want to see that you are legit.