Where to start getting new lawn care customers?

Getting a lawn mower, line trimmer, and a truck is the easy part when it comes to starting up a new lawn care business. Finding mowing customers is the tough part that will take you a little time. If you find yourself frustrated in your attempts to increase your customer roster consider some of these tips from the Gopher Lawn Care Business Forum.

One lawn care business owner wrote “I started my first door to door lawn care marketing campaign today. Most people just took my flyer and said thanks without saying anything further. I took a note pad with me to write down information if they were interested, only one was with fertilization. I went to about 50 homes and only the one said anything. I know I am new at this but I really want to make my business successful so I am wondering how do others get all residential lawn mowing clients?

Beyond the door to door, I did get one job through a personal contact. It’s a big clean up job around a pond that has a bunch of corn stalks and husk in it from a flood we had a couple of weeks ago. Getting a job this way made me curious when it comes to starting are there any boundaries when it comes to contact family and people you know for work? I am a pretty well known at my church I go to but I don’t know if marketing myself there is crossing the line or is a customer a customer?”

A second lawn care business owner said “you may think going door to door to 50 houses should get you a lot more responses but if this is your first year, a good thing to remember is flyers get around a 1-2% response rate. Sure going door to door and talking to home owners can help increase that percentage but you’ll need to do some serious walking to get a lot more houses.

Where to get new lawn care customers.

Where to get new lawn care customers.

When I first started, I passed flyers out in my neighborhood. Aside from mowing my house and my grandfather’s I had none others. Out of all the houses I put flyers out to I got 2 calls. They were both leaf clean-up jobs. I did those jobs and was able to upsell my weekly mowing service to them. Then I was hired by those customers to do their fall leaf cleanups later that year.

Next I started asking for referrals. I received a few more customers by doing that. I also asked my family to give my phone number to anyone who needed any yard work done. With all that work, I had a total of 10 lawn care customers my first season. I got 2 customers from flyers, 3 from customer referrals, 3 from family referrals, and 2 more from mowing and a neighbor coming out and hiring me.

If I had to do it all over again, I would start with family first. They can give your phone number to people they work with or are friends with. I’d also go to some stores that you frequent often. Ask them if you can put your flyers or business cards up in their entrance area. Ask anyone and I do mean ANYONE that you have done work for in the past (even something as simple as a one time mowing) if they can give your number to other people they know. Hand them a few extra business cards.”

A third added “some of the suggestions I can give you, you will learn on your own with time but me mentioning them might help.

Going the route of marketing to family and church friends initially is an amazing way to start off on the right foot since they will tend to be less picky and will understand you a bit more. I would suggest you focus on that group for the first year or so and advertise like there is no tomorrow to everyone else in your area. Get one of your buddies to go walking every day with you around your neighborhood and just pass out lots of flyers. You should try to pass out at least 4 blocks daily, so that you will hit 20 blocks a week. In total that should be about 500 flyers.

I’d suggest getting a map and mark off where you start and where you stop and mark the area around your home for a whole month and the next month start on the same spot and repeat it again. Soon you will get 2-3 homes on one block and your phone will not stop ringing.

Create a website to get a footprint on the internet. At first it can be simple general information. But as you grow, take pictures of the lawns you service and of the projects you work on to post these pictures on your website.

Oh the most important thing is to charge the customer the right amount. Keep track of your expenses and make sure you cover them plus include your profit. If you plan on making $25/hr that should be your base price, meaning that should be the minimum you charge any one client per service even if you will take 15 minutes to do the job. Always explain to the customer what your services includes. So if you cut, edge, and blow only and weeding is not included, let the client know so they do not expect you trim their hedges for the same price.

Enjoy your business and be patient. You should have at least 15 new customers by the end of the year.”

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Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success