Reaching out to your lawn care customers and letting them know they are appreciated is very important. This is all too often overlooked because the average lawn care business owner is just simply overwhelmed with the day to day activities of running his business. As a small business owner, you have many great opportunities to reach out to your customers and this leads me to a question Andre asked a on the Gopher Lawn Care Business Forum. He asked “When should a lawn care business send thank you letters to customers?”
Joel: “The thank you letter is an important and often overlooked aspect of making your customers feel appreciated.
Thank you notes or letters can be delivered at anytime. For example:
- After a signing a new customer to a maintenance agreement.
- At the end of a season.
- After signing or completing a big job.
- After they have referred someone else to your company.
- Anytime you want to thank your customer or just remind them that you are still here.
Thank you notes should be brief and to the point. Consider a card or postcard to say thanks. The note may be accompanied by a small gift in special circumstances however do not include marketing material. It would seem like you are trying to sell them something under the pretense of doing something nice. The purpose of the thank you note is to do a nice thing for the sake of doing it so leave out the flyers or other advertisements. That being said there is nothing wrong with following up after a couple of weeks with some promotional material.
The above information relates to a specific thank you note however always remember to thank you customers for their business is all your correspondence to them.”
So go out and get printed up some lawn care business thank you cards and the next time these opportunities present themselves where you can make the customer feel appreciated, jump on it!