When do you get the most lawn care customers?

We took a poll, on the Gopher Lawn Care Business Forum, to find when mowing business owners attract the most lawn care customers through out the year. These poll results should be very helpful when it comes to planning your future marketing. It seemed the month of June brought the most customers with November bringing the least. There is more to it than that though and here are what some of the business owners had to say on why certain months seem to be better than others.

One lawn care business owner wrote “I am really wondering how other companies do throughout the year gaining customers. Are there certain months of the year that are better than others? If so what are they? Which month have you received the majority of your clients, excluding the clients you have obtained during previous seasons?

After I gather the clients I’ve had during previous seasons, June seems to be the month where people actually start hiring us for lawn maintenance.

I suppose May is where homeowners try to do the work themselves, but then figure it’s too much to do when the painfully warm month of June comes along. It’s also a point where people are just getting over spring, and lifestyles have actually changed.”

A second lawn care business owner shared “my first thought was May, but to be honest, I stopped advertising months ago, probably around June,  because I was getting so many calls I couldn’t keep up.

That said, I am STILL getting calls and it’s mid September. I literally got off the phone with someone minutes before writing this. She is looking for weekly mowing service. I handed out business cards to two people today that asked about mowing and over the last week or so, I’ve had about three new inquiries regarding lawn service from people who have seen me out working.

I never imagined that so many people would still be looking for a lawn service this late in the season. I guess there could be many factors that could prompt someone to seek a service this time of the year.

  1. They are selling their home and need it maintained.
  2. Their current lawn care provider isn’t working out.
  3. Injury.
  4. They are just plain tired of mowing the lawn.
  5. Your current client suggested you to a friend.
  6. The list goes on and on…”

A third shared “generally I have found late July, early August, customers were frustrated with their current lawn care provider, had issues the current provider could not address, poor service, tired of doing it themselves and the list goes on.

I seemed to come out of the gate in May every year with more lawn care customers than we needed as we offered a host of services and it just kept going however by late July it was barely manageable when it came to inquiries.”

A fourth added “without much effort, last year I got most of my lawn care customers in October/November. I put out a sign on a main road advertising leaf clean-ups. Lo and behold, I received more calls than I could handle as a one man operation. I got a lot of clients starting with leaf clean-ups last year who became weekly maintenance clients for this season.”

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The GopherHaul Lawn Care Business Show Episode Guide.
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