We’ve all heard the saying you only get one chance to make a first impression, but what should a lawn care business owner be doing to create the best first impression they can? How should they dress when meeting up with a client for a lawn care estimate and how quickly should they respond to calls? That is the question discussed on the Gopher Lawn Care Business Forum and from it, we got quite a few interesting perspectives.
One lawn care business owner wrote “this is my second year in lawn care and I am just now getting serious about doing this for an actual living. My question is what do you wear when you go to an estimate and what time of day do you fit it into your daily schedule between doing lawns? Some people say no matter whether residential or commercial bids, you should spiff yourself up in a nice shirt and khakis. Anyone have insight on this topic?”
A second lawn care business owner said “I go as soon as I can. The early bird gets the worm. I do keep a clean shirt in my truck but the customers know you cut grass for a living and they know you get dirty. I don’t lose many I go after even if I have been mowing all day. Showing them that they are important enough for you to go right away makes them feel good and in most cases gets you the job.”
A third shared “I agree it is very important to get there as soon as you can.
As far as what I wear, I wear blue dickies work pants and a company shirt (basically a white shirt with my logo on it), black shoes, and white company hat. I think it makes you look more professional dressed in your lawn care uniform. I also always keep an extra shirt in my truck just in case.
No matter what you wear though, it’s important to have your equipment with you and be ready to work. I have found that most lawn care customers who call for an estimate are ready to have the work performed that day.
Your ability to perform the work immediately is an extra incentive for them to sign with you and have you get started right away.”
A fourth had his own spin on this topic when he added “honestly, wearing my dirty work shirt when going to give an estimate has helped me.
I have had plenty of new customers say ‘it looks like you’ve been working hard.”
I can then say, ‘I don’t stop!’
They are hiring you to cut grass, look like you cut grass! Sometimes a little grass on your face can help too. I suppose what you wear can have different effects on different people. One thing is for sure, having your gear with you looks great, especially if your vehicle has signs on it.
If you show up without gear, or magnets, all while dressing spiffy… You just look phony.”
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