What’s stopping your lawn care business from growing?

Do you find yourself at times reflecting on your business and wonder what is stopping your lawn care business from growing? Do you wonder if what’s stopping you also holds back others? Or maybe what you feel is holding you back is unique to your situation. I think I would like to know it’s not just me and others found similar problems I do, that way I could figure it was part of the larger issue of growing pains. So to find out more, I asked that question on the Gopher Lawn Care Business Forum and this is what others told me.

“Growth requires money - I have little extra of that but, like they say - you have to spend money to make it. Dream Big and it will come your way - never say never or No for that matter and watch what happens! Go back in time when you had zero accounts and re apply that determination today. You can thank me later!”

What's stopping your lawn care business from growing?

What's stopping your lawn care business from growing?

“The area I live in is beautiful, a great place to raise a family, but not high end landscaping by a long shot. We get by. I spend lots of time keeping my machinery running and the overhead as low as possible, but have a hard time finding great help, and without that, how do you find time to sell enough to keep the workers busy?”

“Not going into debt way over my head. Since I prefer to pay for everything up front, I have gotten a few loans to make my next jump and build my credit up enough to get a house in the next year or so. So to grow more, right now I am hesitant to borrow more money and am just waiting to save up enough.”

“Working a full-time job. That is why next year I will be fully self employed and quitting my corporate job.

I am thinking that the hardest part when I go full-time will be finding good employees.”

“Starting out was tough. Next year I am quitting my full time job to start my own business. I am taking the next 5-6 months to get my business up and hopefully running by Spring. Yes, I know, if there are no customers by Spring, it’s obvious I am not quitting. But, this Winter I will be pounding the pavement for new clients. I may have the opportunity from another local lawn care business owner who wants to give me 20-30 of his accounts. He wants to downsize.

I am currently working on my logo. My motto is tentatively ‘Grooming the Landscape of Customer Service.’ This is where a lawn care business owner has to shine. What other variables are going to set you apart from the competitors. Price, this service, that service. Everybody offers them, but I think customer service is and will be key in the market place. I know this is not a new revelation. Sometimes people stress customer service, but all to often it is placed by the wayside. At least from what I see at times. I know we are not magicians and can not cater to every need of the customer, but sometimes those little things you do for customers, will give them the warm and fuzzys. And that keeps your customers coming back.”

“Just doing the books. Keeping track of the money in and out. I started out hoping to make $1000-$1500 a month and now doing 3 to 4 times that amount part time, taking care of the books has been my biggest challenge.”

“Money. It’s kind of like a double edged sword. Because I need to grow, but I need money, but in order to have the money to finance the growing, I first need to grow. Crazy!”

“The biggest hurdle I’m having as being a solo business owner is getting off my ass and getting to work. Like today, instead of going out and mowing 10 yards and making $500 I sat at home and played on the computer.”

“An ex partner who will stand to get an even nicer pay off if the business grows this year. After Jan 1st there will be no more worries from him.”

“Nothing is stopping me other than not enough hours in the day. Success is all mindset, attitude, and follow through.

Even with a horrible economy, twice the competition of any other time period and high fuel prices, my business is growing almost too fast. At first I thought it was just because it was brand new. (i.e. If you start out with 2 customers it’s easy to double that next week & then again…) However, a year later I am still adding 2-5 new customers a week an have honed my methods for making upsells to existing customers. My business has considerably beaten last months numbers consecutively for about 7 months straight.

ADVERTISE, & work on honing your marketing to find what works! For those that say I don’t have the money to advertise…. if you don’t tighten your belt & spend it today you won’t have it tomorrow either. It’s a vicious cycle up or down so choose your direction carefully.

I think money can be a factor, but a guy can start out with little equipment, if the jobs are done with pride & he takes a little ambition to let people know he is in business it can take off well. One must understand if you don’t have the proper tools you really get them. Until then, any money made should go into more/better equipment. Once the tools are in place to work efficiently then money can be “made”. Foresight & planning are huge! No plan? How do you know if your on track? Ahead or behind schedule? If someone were to invest say $5,000 to help you start your business (you might need more but still…) they’d want to see or at least hear a plan! How & where are your customers going to hear from you? What is your price point in the market place? Are you going to be the cheapest mow & go out there? Or a premium service at top dollar with flawless results? Is there a market for that?

What’s holding me back (a little update on my situation) is the need for a another truck, trailer & 2 more mowers. I could be running a 2nd crew after just more than a year. I got 3 guys (self included) running 27-30 properties a day & doing a great job. I don’t want to lay out the dough for all that til next spring. So I stopped advertising til next year. business is good, ya just gotta do it right, & for god’s sake get licensed & insured. ”

“I’m getting to the point where my equipment is falling apart.¬†I am getting fed up with the lack of productivity so with the bit of extra money I’m making this year, I am saving for new equipment.”

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Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success