What newspaper ads work best for lawn care businesses?

As I was scrolling through all the great discussions we have been having in the Gopher Lawn Care Forum, I came upon this jewel I had forgotten to blog about. We were having a discussion about the importance to answering your business phone during the day, especially when you are running newspaper ads and then our friend Keith jumped in and shared with us his wisdom on what newspaper ads work best for lawn care businesses.

Keith wrote:

I think newspaper ads are still a very viable form of advertising.  Wording and placement are key.  If you give free estimates (and who doesn’t?) definitely put “FREE ESTIMATES” in your ad.  Also, if you do just one area of town, say so in your ad.  This will focus your calls to a centralized geographic location.

I never liked the results I got from ads in the “services offered” section of the paper.

If your paper runs a “Business Classified” section, consider placing your ad there.  It will cost more as you will probably have to run your ad for a month at a time.  The cost might be as high as $250 depending on the number of subscribers.

I have always found the Business Classified section far superior to any other form of print advertising.

Once you place your ad, keep good records of the type of customers and revenue generated by the ads.  If it works for you, keep at it.”

If you would like to read more about this post or add to the discussion, you can by visiting the Gopher Lawn Care Forum here.

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