As a lawn care business owner, you are probably always looking for ways to stand out from your competitors. If you have kids in the local school system, maybe by offering to do some volunteer work there, it could be a great way to create a positive buzz about your business and attract new lawn care customers at the same time. That is what a member of the Gopher Lawn Care Business Forum did and he shared with us his story.
He wrote “with many local school systems dealing with a cash crunch as the economy has slowed down, I had an idea to provide volunteer lawn care for my daughter’s school. Then as I thought about it further it morphed into another project and I thought about ways I could get some advertising out of it. I mentioned the idea to a few people and it really grabbed some attention.
So I made a few phone calls and got a had meeting with the school’s Principal. She really liked the idea and said it is a go. The plan is that I will provide landscape and lawn care to the front entrance of the school. I will do such things as planting seasonal flowers, keep the bushes trimmed, creating mulch beds and perform other standard maintenance tasks. I told her I will keep a nice area mowed around the school sign and around the parking area as well.
In return, besides just feeling good about volunteering, I am allowed to put a lawn care business sign at the entrance, and she will be putting an ad with my company name, contact info and such in the school newsletter. This newsletter goes home to every parent of each child in the school every month.
To keep the expenses as minimal as possible, I am going to ask a couple different mulch places around if they would like to donate a couple of yards of mulch to spruce the school up. If not the Principal mentioned that the school board could reimburse my costs for that.
If this works out well this year, I might want to expand on the project. I also was thinking of adding a butterfly garden. I could fill it with different plants and flowers that attract butterflies. Then maybe give out little coloring books of the plants and explain the life cycle of a caterpillar to a butterfly. I think this would grab a lot more attention and the kids would be really into it. I could get some caterpillars that the kids could raise and then release into the garden. It could become an annual festivity! This could make for a lot of great photo opportunities and a good chance to get it into the local paper.
So, be creative and think of ways you could do this or expand on the idea. Maybe start with a smaller project at first and scale it us as you go. The possibilities of what you could do are endless!”