Are you looking to improve your lawn care sales techniques? What about your lawn care marketing? Well, there is nothing like learning from a veteran of the industry and after 25 years, this lawn care business owner had a few tips and tricks to share with us on the Gopher Lawn Care Business Forum. So read through them and write them down on a note card. Practice these sales lessons and you will improve your business!
He wrote us “25 years ago I ran a lawn care business with a 79 Honda Prelude that carried the lawn mower in the trunk. I had lawn bags filled with bark dust tied to the top of the car. No kidding on this either. I stuck the rented weed eater out the sunroof! Back then I was getting $15.00 per hour. Then my girlfriend spent all the money in the business account and I went broke and gave up. I took a job with another lawn care business instead.
Last year I decided to start once again with a landscape maintenance business along with my father, after being laid off.
This time around, I decided that I wasn’t going to rely on someone else for employment any longer and I certainly wasn’t going to let someone else have access to my bank account and spend all my money! So far I have about 25 regular lawn care customers and some are year around.
I now have years of sales, lawn care marketing and customer relations experience behind me. In my opinion that is 90% of the job if not 95% of it.
My goal is to have 100 lawn care clients each with an average of $100.00 per month, within the next 8 months. I figure that should keep me plenty busy.
From my experience, the 5 most important lawn care sales lessons I have learned over the years are:
1. Always listen to your lawn care customers (they will tell you how to close them and they will give you the objections you have to overcome.
2. Always make them feel that they are the most important lawn care client you have. (because they are)
3. The law of averages will always prevail ( the more lawn care estimates you give, the more business you will get)
4. Find common ground and make friends before giving the customer a price. ( If they like you they will buy from you)
5. Follow up, Follow Up, Follow up - (until you get the job or they tell you to ‘go jump in the lake’)
If you lose one lawn care job it doesn’t mean that you have lost all the jobs they need, that is why you have to keep following up.
Remember, all of this begins the second you answer the phone.”
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