Two simple keys to success in the lawn care industry.
How do I get new lawn care customers? How can I find more success in the lawn care industry? These are two of the big questions we often see on the Gopher Lawn Care Business Forum. What amazes me is that all too often, business owners are looking for some secret to doing this when in reality it comes down to doing the basics and doing them well. Here are two examples of what it takes to be successful in the lawn care industry.
One lawn care business owner wrote “Everyone on here is asking how to grow their business all the time. We see a lot of the same questions over & over & that’s fine.
You want to know my response? I just want to say this. Guys, set yourself up to both appear & actually run like a professional company. Get some shirts, signage, custom estimate forms & business cards etc. On top of all that DO A GOOD JOB! If the lawn looks like crap when you’re done…. YOU ARE NOT DONE!!!
Yes you need to market your lawn care business & however you do it is fine. Sure there are some ways that will be better than others. But If you do the job right, you won’t lose your existing customer base and as you pick up new ones, your lawn care business will grow. If you do a crap job, you’ll lose them faster than you’ll gain them.
My company has exploded even more this year. It was a lot of work, but now I have a lot of work because of it. My client list is easily twice what it was 8 months ago. I am now at almost 200 clients. I think I only lost 2 (per cut) clients this season & that was because they moved out of their homes & didn’t need me anymore.
Things are good, Getting better & this off season looks much more promising than last winter did going into it.
Remember, you are the boss, so do your job and do it well!”
Another successful lawn care business owner shared “I agree 100%. Here is an example. Just the other day, I put in a sod bid for a lady who lives in an upper class area. I not only put in the bid but as I walked around the property with her I explained every thing from why her bougainvilla wasn’t flowering to the stress points caused by the mower. Within 30 days I’ve gotten 4 bids from her word of mouth. Out of those I landed 3 of those jobs. The two kickers are that I haven’t even done any work for her yet and it turns out that she’s the lady that has to aprove all new landscaping in her home owner’s association.
So every time someone ask her about having some landscape work done, she gives them my name. I’m also working on getting all the maintanance work because their guy just isn’t good enough. If I get 4 of those houses at $150.00 each month year round. That is 8.6 hours a month for $600.00. All because I market myself and my knowledge.”
So keep those two simple things in mind when you are trying to grow. Know your business and do good work. Keep them coming back for more!
Two simple lawn care business success tips. - GopherHaul 54 Lawn Care Marketing Show
Two simple lawn care business success tips. - GopherHaul 54 Lawn Care Marketing Podcast
