There are many small steps you can take to improve your lawn care business website. Here are just a few that were discussed on the Gopher Lawn Care Business Forum.
One lawn care business owner talked about what he did to improve his website and increase the amount of people who visited it. He wrote “I have recently started writing articles on my lawn care blog. They are all of my own content. I spend some of my off time researching for the articles and putting them together. Others are simply of jobs I have done.
Another small tweak that has made a big difference is adding before and after pictures. They really generate interest. I noticed this especially with pressure washing. I can’t believe how many people commented on our images and said if you can do that to my deck/siding, we need to talk.
We have talked about writing articles in the past but how important do you really think they are? Are they more important to get search engines to direct to you or will potential customers read them?
“I think getting the right key words in the articles is critical. I have close to 12,000 hits last month with little advertising. My website has generated significant revenue. I down loaded a program that assists me in choosing keywords. Once installed, the program asks me for links to my competitors websites to find what keywords they are using. I then included those keywords on various pages, submitted my site to all the engines and within 30 days I had over taken every competing lawn care business’ search engine ranking, in our city.
It’s important to remember, people like pictures. I have found that pictures on my website or pages containing them are the most visited. While I did start a blog, it doesn’t seem to attract as much activity as pages with pictures. People, in my experience, want you to come look and tell them what to do. Having pictures on your website inspires them and gets them to call you.”