Tips on mowing pricing.

Does a mowing customer ever counter your price and expect you to do your work for less than you can afford to do it? Do they tease you with the offering of more work in the future if only you give them a discount on a job today? In this discussion from the Gopher Lawn Care Business Forum, we hear from one entrepreneur who ran into this situation and get advice from others on how best to handle it.

One lawn care business owner wrote “I have found that mowing customers are willing to try anything to make it cheaper for themselves. The one I hear the most and fell for the first time was, ‘We had a guy say that he would do it for $X cheaper can you, come down to $Y and the job is yours…..

My advice to others reading this is DON’T LET THE CUSTOMER CONTROL THE PRICE…
I started saying no after the first time and usually still get the job, as they had no other guy come and tell them a cheap price. I tell them to get the other guy as he is cheaper than you and if they are not happy with him to give me a call back.

You get the job for the price you think is fair and they usually end up calling you to keep doing their lawns on a regular basis. If you do it cheap to get the job, you will be stuck working your butt off forever at the same price, or end up with a customer that does not pass on your name as you jacked up the price when the job became regular. It’s the same price you quoted him the first time, so stick to that quote and you will still get the jobs and it will be more satisfying.

For those who have not seen this type of thing yet, I thought I would share the experience from the start of my business.

If there are any other tips the experienced guys have with quoting prices, I think that is the hardest thing to learn to do. It’s easy to say you will do a lawn for $30.00 and regret it later.

My minimum charge, even if it is just a small front yard, is $40 + Tax. ”

A second lawn care business owner responded “I agree 100% that you should never compromise your prices, I never have in the years I have been in business. By doing so, it makes it appear that you are just shooting for a high number and if they do not like it, you bring it down to reality.

It is almost like being caught in a lie.

As a business owner, you need to put your best price forward based on what and how you should charge and give it to them with conviction. If they accept it, great, and if not you move on.
It preserves your integrity better than playing let’s make a deal.

If you are bargaining for used merchandise or a car, one starts high and the other starts low, that is how it works. but in the lawn business, you need to present your costs as this is what it is and what it has to be, period.

I have dealt with thousands of people and had thousands of business transactions and I have seen it all.

When someone tells me that they will hook me up with more work if I take care of them I automatically give them a high price so they will not hire me. If they say what’s the deal with the high price? I say that is not a high price, that is my normal price and if you want a discount, that comes after multiple jobs and not from the first one you give me.

Those kind of people always call someone different each time they need work done and feed them the same line of bull. Unless you are such a sucker for their line of crap that you work for free and keep coming back for more.

Solid landscape businesses are built from being reliable and doing top quality work at going rates. Not from being Mr. Low Prices. Unless your insurance company and fuel company and equipment supplier give you a discount, there is no way you can offer one yourself without taking it out of your pocket.

I will gladly turn down the work and would sooner get a job and work for someone before I take a penny less for my services. Having that ‘I got to start somewhere’ attitude is a sure fire way to make sure you never get no where or spend your time busting your tail for nothing.

If at the end of the day you did not turn the proper profit, you should know it is a failure no matter which way you slice it. You are in business to make money and money only and all the other crap like equipment and employees and building your name is a bi-product of that success. If you don’t make money, you won’t have much of anything else.”

A third shared “well you got two things right so far. One don’t haggle with prices and two, set a minimum price.

If you tell a guy $250. Then take the job for $200. More than likely that $50 you lost was pure profit. If the job takes longer then expected, you’re left with dirt in your pockets.”

Read more about Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid. Learn how to improve your bidding process with this lawn care business book and be prepared before hand by knowing what you should be looking out for before a problem occurs.ā€¯

If you need help estimating lawn care or snow plowing jobs, get these lawn care and snow plowing estimation calculators.

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