Sending out holiday cards to your lawn care customers at the end of the year is a great way to show your appreciation for them. But before you send them out, consider some of the do’s and dont’s from this discussion on the Gopher Lawn Care Business Forum. You also might want to spread the work out over a bunch of days. Don’t get overwhelmed trying to put all of them together on one day. Just write a few each day and allow yourself some time to include a personalized note in each card.
Some of the things you might want to consider including in your holiday cards:
- Depending on the size of your customer base, you may want to only send the top 10% of your customers a holiday card.
- Maybe send the other 90% an e-card.
- Use a holiday themed stamp on your card. (It makes it look more personalized)
- Hand write the address on each envelope.
- Use some fun holiday stickers on the envelope.
- Personalize the inside of the card with a sentence or two to the customer.
- Consider sending out 1 card a day between Nov1 and Dec 15th so as not to overwhelm yourself.
Some things you may want to avoid when sending holiday cards:
- Don’t put a return address on your holiday cards. ( It will help it get opened faster )
- Don’t use a pre-printed mailing address label.
- Don’t use a postage meter.
- Don’t send cards to everyone in your customer list.
- Don’t put any marketing material or business cards in them.
- Don’t use a pre-printed card with a generic message.
Following these tips should help you get the most out of your holiday card writing experience and leave a lasting impression on your lawn care customers.