This was a great post made in the Gopher Lawn Care Forum that I didn’t want to get lost. In this post, our friend Alehandros posted a question.
He asked “I am planning to open up a landscaping company, and want to know the best time to attract customers.
Spring is ideal because that is when people think about lawn care, BUT, the customers that get yearly service usually end up signing a seasonal contract over the winter…therefore leaving no room for me to convince them to switch.
I was thinking at the end of the summer. I can go door by door, talk to the homeowner and sell my services in advance, so that they remember me for the following year and they don’t sign the contract with the other company. The following spring i can go back to them and have them sign one of my contracts.
Now, i know that they migt forget about me from august all the way to the spring time, and might end up signing a contract anyway with the other company. So i was thinking, and if i write down the potential customers address down. I can send them a christmas card in the winter, reminding them that im still around, and that i still consider them a future potential customer. Plus they will see that i took the time to send them a christmas card, that way they wont forget me.
Do you think this is a good approach? Anything i can add to this idea?“
Tim then replied and talked to us about this lawn care marketing technique he uses to attract new customers. Make sure you read the entire post at the Gopher Lawn Care Forum because there is a lot more to this, but here is what he wrote.
Tim said “I feel it is always the right time to land new clients. Every time you service a new customer you should ALWAYS “Clover Leaf” the homes around it with fliers introducing your company.
“Clover Leafing” means you door hang or put it on the mail box (mailboxes work better). The flier should be something like “TAKE A LOOK AT YOUR NEIGHBORS THEY USED OUR SERVICES” “GIVE US A CALL WE PROVIDE FREE ESTIMATES” Then list a few services you provide. CLOVER LEAFING WORKS! hang 2 or 3 house to both sides, go across the street hand as many back. Most people try to keep up with the “Jones” as they say and it is true most do. Then the word of month kicks in.”
Lawn Care Marketing Clover Leaf Diagram.
Tim went on to say “Clover Leafing works has for 25 years and will continue to work! You NEVER put anything IN the mail box, what I said was if you read it again is you HANG it ON the mail box or door. We had a goal of 20 to 25% increase in client base this year, and it was surpassed by that much before the season even started. So it works, try changing your ad on the flayers there are many different ways to do it, but there is only a few ways to do it right that makes it effective. I if you think clover leafing doesn’t work then you may want to ask ADT about it, with over 8 million Residential customers alone not counting the commercial accounts if it works or not, it will and always will be better than the newspaper ad or insert, telemarketing, or TV commercials. Bottom Line anytime is the right time to market and bring on new customers, and at every new customer service you preform you should be trying to market the homes around it as well. Look at it like this if you leave out one house or one neighbor that means you have left out one potential customer even if that customer was a one time customer. Isn’t it nice to have several homes on one street that you don’t have to drive and waste time and fuel to go to the next one, we have 4 major upper class communities we services and on one street we have five customers out of 8 homes so we park the truck in one place and services all of them from there.”
To discuss this topic further, get on the Gopher Lawn Care Forum and read the post.