I thought this was just great. Very creative. It all started with this post on the Gopher Lawn Care Forum . Will Mears of Mears Mowing Lawn and Landscaping was introducing himself to all of us on the forum. Will said:
“I am only 17 years old. I got my first account when I was 11. Every year since then my business has practically doubled. It doubled on acount of referals to other customers, buying new accounts, which I am glad that I only paid one month of revenue for, and it has grown by people basically wanting to help me pay for college.
When I started i just wanted to make a few bucks. Then, i wanted to pay for college with my lawn care money. Now, as i decided last spring (2007), i have decided to do it for the rest of my life.”
Then in another lawn care forum post here, entitled “Getting New Customers, What I do,” Will gave us some great insight as to how he gets new lawn care customers.
The best way that i have gotten new customers is to:
- Do a good job - obviously this is the most important, or at leaat it is to me. A lot of people overlook this, i thnk that this is the best marketing strategy. If you do a good job then people will have you keep coming back. They will also refer you to other people. The greatest way of advertisement is by word of mouth.
- This might only work for some (sorry to those that can’t). I play up the fact that i am just a kid trying to find my way, pay for college and (like everyone) make a living. I especially play up the fact that i am a student. This really helps me because people want to help me and they have sympathy for me. This works quite well.
- Be dependable. A lot of problems that i hear from customers that switch from big companies is that they are not as dependable as the customer desires.
As I was reading this post I was thinking to myself, I wonder if customers would pay a premium to a lawn care business owner who was a student putting themselves through school? Well sure enough another one of our friends jumped in and confirmed this.
Dave from University Landscapers said:
“I agree with the student thing big time. If you do a good job, people feel like they’re doing a service to you by hiring them, so it’s really a win-win in their mind. This may sound kind of mean, but if I can identify that kind of mentality with them, I’ll usually add a few bucks to their bill, because I know I can get away with it.”
How fantastic! So if you of student age and are in college or saving to put yourself through college, why not include this in your marketing material. If it brings you in a few bucks more per job, good for you! It’s definitely working for other lawn care business owners.