In the past we saw a member of the Gopher Lawn Care Business Forum experiment with offering a bikini lawn care service to great success. He was able to garner huge international media attention for his gimmick. But in the end, it seemed like the idea fizzled out. Fast forward a few years later and we find another lawn care business owner who is experimenting with this marketing ploy but not getting the same reaction. Could it be that the idea really doesn’t work and maybe the first time was more of a fluke? It seems, to have any chance of long term success in the lawn care industry, any growth gained from such a promotional gimmick needs to be transitioned into a solid lawn care business structure that would offer standard services and ultimately get away from the bikini lawn care.
He wrote us “I have recently started a bikini lawn service. I was wondering if anybody has any ideas on how I can grow my business. It seems pretty slow and sometimes dead at times so I figured I should experiment with adding a bikini lawn care, car wash and outdoor maids to the list of activities that we do.
My craigslist ads really have not generated much in the way of paying interest. Maybe my prices are too high but after doing some research, I have found they are lower than any of the bikini house cleaners here in town. I charge $65 for a 1/4 acre or less and the indoor cleaners want $80 an hour. My bikini outdoor maid service is $65 an hour so I am still the lower price. I do get calls but they either think the price is too high or not sure if their neighbors would appreciate it.
It seems like I have gotten a lot of peoples’ attention, but that just doesn’t seem to be enough to make this work. I have tried to advertise it to the best of my ability. I have gotten calls from people who want to talk to me on the phone and through emails, I just have not gotten the amount of people I was expecting to sign up and pay for our services. I usually get around 15-20 calls a week. I did a promotional event washing cars to drum up business, which did not really work. I have made exciting photos, videos, a hot website but it just seems to be not catching on as well as I had hoped. I have gotten several calls from guys in other states who want to mold their company’s after mine. Guys like the bikini lawn mowing idea they just do not want to pay the price. It is more of a show than mowing your lawn.
We even got featured in a news article very early on, but it seems to not have helped the bottom line. We have done car washes as a stunt, we got some attention but not a lot. We are also taking place in a charity car wash coming up in a few weeks. I am hoping that goes well. The guy doing the wash is letting us have a table to sign up customers. My girls won’t be the only ones featured at the wash. He is having a local modeling agency down there as well.
It probably wouldn’t be a bad idea to call one of the tv stations down to the charity event to get some free publicity. I hate to toot my own horn but sometimes I think it is necessary to get the word out.
We have tried to get on to the radio stations here in town but they will not give a radio interview unless you buy the expensive advertising. We even offered to do their yards for free if they become our spokesperson. They were unresponsive.”
In the end, if it doesn’t work, move on and look for new ways to get attention for your lawn care business. You may find that going back and sticking with promoting your basic lawn care services to your social network is the best way to go.