Spring lawn care packages and marketing plan.

As you gear your lawn care business up for your spring marketing, you may be thinking of ways to stand out from competitors in your area. Depending on the area you live in and the type of customers you are marketing to, one idea that could help you stand apart is by offering lawn care packages. When you offer more than the simple mow, blow, and go companies, you can make more money from the same customers without having to travel to do it. Let’s take a look at one lawn care marketing plan that was shared with us on the Gopher Lawn Care Business Forum.

One lawn care business owner wrote “I have about one more month of winter here until spring arrives and I am ready to go with my spring marketing plan.

The way I got started with it is by thinking, what would be some good marketing ideas to get peoples’ attention. Instead of advertising the same old mowing, edging, blowing, weedeating just like everyone else does, I decided I wanted to do different things to stand out. Things that didn’t cost me much, like a free lawn analysis.

So next I came up with my new lawn care customer presentation. Which is basically a sales pitch. But the way it is presented, it becomes a smoothly choreographed process which takes the customer from one step to the next, seamlessly.

1. The first thing I do when I arrive on a new property is I measure the sqft.
2. I keep an eye out for any water accumulation spots from the owner’s irrigation system and make sure it is functioning properly.
3. I visually identify any weeds or lawn disease issues.
4. Then I take a soil sample.
5. From all this information, I can now give the customer a view of what the current state of their lawn is and of what it could be as they drive up to the house.

This is all a part of my lawn management packages I offer. The idea is to bring more value to using me over the mow and blow guys. I offer 4 different year long packages.

All these packages include mowing, edging, trimming and blowing of grass. There are roughly 30 to 35 cuts a year needed in my area. Here is how they break down.
1. Basic -1 fertilizing in spring with weed kill.
2. Average- aerate(A) fertilize(F) spring and fall.
3. Manicured - (A),(F), 2 spring, and 2 fall.
4. Annual -(A),(F) 2 spring, 1 summer, 2 fall.

I currently operate this business by myself and I have found it is easier and more accurate for me to create my prices based on my measuring of the property square feet and linear feet, rather than base it on a guesstimated time.

The smallest of my yards cost around $35 dollars for mow and edge with at least 30 cuts per year. This is all based on yards that are sized around 2,000 sqft.
That works out to $1050 a year, $87.50 a month, or $20.19 a week. My break even for such a customer is about $400 a year. This however does not account for fuel and maintaining the equipment.

The key to making more profits per customer, is by staying on the job site longer and performing more services. My different lawn care packages allow me to do that as well as keeping my eye out for any additional services the customer may need. It is my job to point potential problems out to the customer and offer them a solution.”

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A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
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