Spring lawn care marketing podcast. When to send out your marketing material.
I had a great chat tonight with Richard. He was talking about his spring mailer that is going out the end of March. It will be mailed a month before he is to start mowing but two weeks before he starts his spring cleanups.
Richard wrote “Alright everyone…this is my flyer that I am going to print 5000 copies. I need your help to make sure it all looks good. It will be a 3 fold brochure style with the house image on the inside.“
Here is the front.
and the back side of the lawn care flyer.
Richard wrote “I’ll be sending them out by carrier mail. I have all of the postal routes and they charge me 11.2 cents per flyer delivered. This will be a one time hit. I considered going in two waves but I really want to hit spring in one big bang. They’ll go out as soon as I get them. Aiming for the last week in March.”
Listen in to our podcast on this discussion here. Specifically the 3/6/08 podcast discussion.
If you would like to join in on this discussion visit the post at the Gopher Software Lawn Care Business Forum here.
Thanks Richard for sharing your insight.
