Spring lawn care marketing letter.

When you are trying to come up with a spring lawn care marketing letter, a member of the Gopher Lawn Care Business Forum made some great points on topics you should cover. He suggested in your you should

  1. send letters to last year clients, with letterhead
  2. mention organic fertilization
  3. go for exciting, energetic wording
  4. ask for referrals, recommendations, suggestions
  5. suggest now be a good time to refresh ground cover
  6. remind clients of schedule, season start, and how regular maintenance will be managed
  7. keep communication open and invite feedback

Here is a sample spring lawn care letter you can edit and use to fit your needs. Remember to try and hit some of the above mentioned key points and you should find some positive responses from those you reach out to.

Dear customer,

First things first, Happy New Year! 2009 was a challenging year and now that 2010 is here, we’re excited about all the new changes and opportunities the new year brings!

February is the perfect time to condition the soil for the growing season. One great new opportunity is the addition of organic fertilization application to the services we offer. It’s called Gluten-8, and the advantages it has vastly outweigh those of conventional chemical fertilization. Gluten-8 works twofold in that it promotes a healthy, nutrient rich environment that enables the turf to thrive, as well as being an all natural pre-emergent against weeds.

Now is also a great time for core aeration of the lawn. Core aeration helps to increase water intake, reduce water runoff and puddling, stimulate root development, reduce soil compaction, increase the tolerance to heat and drought stress, improve resiliency and cushioning, and enhance thatch breakdown.

We would also like to remind everyone of our spring clean-up services, and now would be a good time to get the overgrowth cleared out behind your garage, beside the shed, around the hedges, or at the brush-line of your property. We’ve found that even though most weeds still grow during the dormant season, many weeds don’t and even those that are still alive are at their weakest point during this time of year. This makes for a really good time to get rid of them.


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