Spring lawn care marketing is gearing up.

Are you getting your Spring lawn care marketing campaign together yet? A lot of lawn care business owners are. Here is a lawn care postcard that a member of the Gopher Lawn Care Business Forum got printed up. He will be sending out these cards soon.

He wrote “I ordered these lawn care postcards about 10 days ago and am very happy with the quality of the printing and the stock the printer used. Although they are post cards I designed the back to be full color.

Mailing marketing material allows for the targeting of very specific areas however the costs can be high. So along with my mailing I will be handing them out to potential customers while at the Spring Home Show where I am renting a table.

If you look at the design you will see the lower right hand corner has a spot to place a 10% off discount. However, I don’t want to head down that road, at least yet.

lawn care postcard design

lawn care postcard design

I had 1,500 printed. I will start by sending them to out targeted areas in March. This will utilize direct mail with a cover letter letting them know of my services. Then in April at the same time as the Spring home show I will do a bulk mail drop to a larger area.

Once that has settled down, I will be going to my local farmers market where I have many good connections with vendors and will hand them out there also.”

At what point do you engage your 10% off area and then how will you distribute those? To the same previous people?

“That is the million dollar question.

In the past, I have always stuck to my pricing. From my experience, once you get into a price war, no one wins. I am leaving my options open though just in case I need wiggle room.

I am working my social networks too. There is a large day care center being built not too far from where I live, the owner is an artist on the side and we spoke yesterday. I was telling her about my yard care/landscaping business and she asked me to do the landscaping for the new day care and lawn care after wards without asking for a quote. This is great as it will be about an acre to look after.

My main marketing goal right now is to focus on target marketing. I also do everything as professional as I can from using lawn signs to uniforms, vehicles, equipment etc. Marketing is not a one time thing. You are always on stage and you always have to be putting on a great show.”

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The GopherHaul Lawn Care Business Show Episode Guide.
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