I was having a great discussion on the Gopher Lawn Care Business Forum with my friend Jeff and he was sharing with me some of his experiences trying to market his lawn care business. You can read more on this lawn care business discussion here on the GopherHaul Lawn Care Business Forum.
Lawn Care Door Hanger
Jeff: “When I worked with the previous lawn care business employer they did a lot of telephone soliciting and door hanger marketing. Here in our part of the state, almost all the towns limit door knocking and require that you go to the town hall or police station, pay for a background check, and wait for a permit until the background check comes back. Therefore, we didn’t do much of that. So we would hang door hangers saying things like, “Check out your neighbors yard. Doesn’t it look great? Don’t you want your yard to look that good?” Then we would get their phone number out of a reverse directory and call them until they threatened to call the police.
Now I go out and hang lawn care door hangers marketing my materials. I generally try to do that on weekends hoping that I’ll catch someone working out in there yard. Again, I use the soft sell technique. Generally, something like, “wouldn’t you rather be spending time doing something else right now?” If there’s kids around I use that to my advantage. I have kids of my own and I say things like, “they won’t be this small for long, trust me. Quit spending your weekends working in your yard. I can free up your weekend for $XX.XX, but your son/daughters childhood is priceless.” In fact I’m trying to figure out how to put that last statement into a door hanger. Kind of like the Mastercard commercial. Anyone with any ideas would be greatly appreciated.”
So after playing around with a few ideas I came up with this lawn care business door hanger design. You can download it for free and try it out. Let me know what type of results you get.
Remember when you are out working, distribute your door hangers using the clover leaf lawn care marketing technique. Get your door hanger on a few houses to each side of the home you are mowing as well as hang the lawn care door hangers on a few houses across the street. This is the best way to maximize your time and add more lawn care customers to your route.
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