So far, so good this spring lawn care season.

There are some steps you can take that will really improve your company’s ability to grow. Here is a great example of a few steps to take to improve your sales process, get more jobs, and reach out to new potential customers from a discussion on the Gopher Lawn Care Business Forum.

One lawn care business owner wrote “well so far so good. The double sided flyers I handed out seem to be working really well. One side, I put a mulch advertisement and on the other side I put our company information on it. I’ve gotten several calls to do mulch jobs so far and there doesn’t seem to be any let up in sight. I’m also getting plenty of calls to do estimates for lawn care.

One thing that I have done differently this year so far is as I’m doing an estimate for lawn care I don’t try to up sell the customer right away. What I do is, I let the homeowner know that we also do mulch and whatever else it is that I notice while doing the estimate on their property that we could take care of for them. By just mentioning our other services this week on 4 estimates for mowing, I got mulch jobs to do for them as well. Mulch jobs are a great opportunity to get additional business.

I also am sure to mention things such as we are insured, we are servicing so and so down the road and I can give them a reference if they want to call a customer of ours from last year. When they can talk to a happy customer that really seems to be a deal sealer. Now that we are starting to gain some momentum, I am going to solicit neighbors of our current customers with another flyer although it is general in nature.

One mulch job we did the other day, the home owner liked our work so much he hired us on to do his lawn care for the year. He was also talking about us doing hedge trimming. Through our conversation, I found out that he is a property manager at where he works so this may also lead to a commercial account as well. It really pays to communicate with the home owner as though you knew him or her for years and are very friendly with them.

Another plus is, we have a 100% return rate from the customers we had last year. Already we have gained 13 new customers for this year for weekly lawn care. I have been complimented on our professionalism and attention to the smallest details when we work. I think this is going to be our make it year. That being said, it looks like we will be able to upgrade our equipment finally.

To reach out to my customers on the off season, last Christmas I sent out Christmas cards and I included a calender. I gave everybody extra referral cards as well. A few weeks ago I made it a point to call all my customers that I had at the end of last year just to make sure that they were still happy with our service and we’re going to continue to use us this year.

Today we picked up 2 more customers. It was a direct result of an acquaintance I made with a young woman who does weeding and flower planting in our area. I gave her some of my business cards and promised to give her something for her referrals to us. If I get any customers that want flowers planted or weeding done I will send her some business too. It is always good strategy to hook up with someone that does outdoor work that maybe you would not otherwise do but that could be in conjunction with some of your services. Like her with weeding, we could use her for that before we mulch. Personally, I think weeding can be a tedious task, not at all places but there are some places that weeding is a real tough chore.

I came across another guy, he’s an old timer who does nothing but lawn rolling. I was on my way to do estimate when I came across him getting ready to unload his trailer with his, get this, an old pavement roller which he uses to roll lawns. I talked with him for a few and gave him some of my business cards. He gave me his phone number and we’ll see if we can get each other some more business. All you really have to do is when you see a guy like that when you drive by him on the road, stop and start a conversation. It could lead to bigger things.

Yesterday I received a call from an 81 year old senior citizen who I gave an estimate to last year but did not service. He called to tell me the person he went with last year was a landscaping company who caused a lot of damage on his property. He used a walk behind zero turn mower and caused a lot of damage throughout his backyard. He drove so fast that he caused a lot of damage to the grass and even when it was wet and raining he would be a going as fast as possible, breaking drain pipes etc. He told me that the guy would not do a contract with him and that he preferred my contract I’d given him last year and felt that I would be a more reputable person. So I’m thinking he’s going to be calling me to secure my services for this year. I hope I get more calls from that guys dissatisfied customers.”

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Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success