Should you use wind banners on your landscape trailer?

If you are looking for a way to promote your different seasonal services, why not consider this marketing method. Having different wind banners that you could attach to your mowing trailer may be a great way to catch the eye of neighbors or motorists driving past a property you are servicing. Here is a discussion on the topic from the Gopher Lawn Care Business Forum.

One lawn care business owner wrote “I am starting to see wind banners pop up all over in my city and they definitely catch my eye. You could set these wind banners up in a snap on your job site or lawn care site to help do some advertisement for your business. This way when people drive by and see the banner flying in the wind, they will know who is doing the job. You could put your business name and phone number on it so they can contact you in the future.

Fall leaf cleanup banner

Fall leaf cleanup banner

You could attach one of those business card holders to your vehicle/trailer so anyone passing by could have access to a card too. Maybe you could take an orange hazard cone and slide the wind banner pole into it and put in back into it’s base, then place it out next to the road by your trailer. You can also just purchase the outdoor base and hammer it into the ground and save some money. Or maybe just attach the banners right to your landscape trailer and have them lift up when you are stopped. Each season, you could have different banners to fly that would promote your different seasonal services, like mowing, leaf cleanups, snow plowing etc.

It does cost a good penny but the return could make it very worthwhile. Look at what you spend in your budget on advertising and see if it is affordable to you or a better way to market your business.”

Snow plowing banner

Snow plowing banner

A second lawn care business owner said “that is a great idea! I actually use them, but one bad thing I have found is that they rip and break within a couple months. I have left them out all the time, in all sorts of weather and maybe if I took them in at night they would not get beat up so badly.

Another marketing method I use at customer’s properties are standard yard signs. They do not look as good but for the price, I feel I can get a ton more exposure.

When it comes to the idea of mounting it on the trailer, wouldn’t it be just as good or better to have large signs on your trailer when you consider that metal signs are far more durable and should last years longer (depending on sun fading, etc)? If the signs are made out of metal and attached properly, then they can stay up while you drive, giving you much more exposure. I understand that sometimes a customer’s eye catches unique advertising methods and for that, it may be worthwhile to experiment with. But at the same time, you have to ask yourself, could I spend the same advertising $$$ better by investing it in a more durable advertising method, like durable metal signs that will last a lot longer?”

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