Should you use a beater truck for your lawn care business?

Look, we all have to start somewhere. If you have a beater truck and want to start a lawn care business, it shouldn’t stop you. In fact, you should feel lucky that you have a truck in the first place. There are plenty of entrepreneurs out there that don’t have access to a truck and instead need to start their mowing service with a car. That being said, once you get yourself up and running, should you continue to use such a truck or should you do something to improve upon it? That is what one business owner wanted to know when he asked his question on the Gopher Lawn Care Business Forum.

One lawn care business owner wrote “I’m a little curious here. my service lawn care trucks are a 1972 Chevrolet pickup and a 1975 Chevrolet C-30 1 ton dump truck (with 8ft x 12ft bed). I like my old semi beaters, customers so far seem to have no issues either at least that I am aware of. The rocker panels are rusting out. The wheel wells are following close behind. However, it has a strong engine, a tow package, runs and drives, and tows my trailers great. So it DOES get the job done for me at this time. However, being that I’m not in any position to get into a better vehicle right now, am I risking losing a lot of business driving around this beater? Or can I possibly offset this with my exceptional services? I’m a bit paranoid that if people see my vehicle, they will be less motivated to hire me. So what are YOUR thoughts?”

Beater lawn care business truck

Beater lawn care business truck

A second business owner said “that is the one area I worry about as well. Don’t get me wrong, I love and take care of my 1988 ford f150 and honestly I can afford a newer one, say 2001 or so f250 like I want but… I also know my lawn care truck gets the job done. To improve my image I’ve decided to give it a paint job and go from primer to black. I think it will look a lot better even if the paint job isn’t top of the line. There will be uniformity to it and I choose black because that is part of my company color theme. I kind of  feel like buying another truck upgrade for around $4,500 and selling mine for say $1,700 but then I worry about the newer one not being as reliable as mine.

If your lawn care truck is rusted out, you can buy new body panels and either bolt them, weld them or even rivet them in. It really isn’t that tough to do this and the parts are not that expensive. Fixing the body a bit and getting it painted one uniform color can really help improve your company look.

Lawn Care Business Truck

Lawn Care Business Truck

I do feel it matters how you look and how your lawn care truck looks. It’s important to be presentable. Always ask yourself how the customer perceives what you are doing. If you show up in front of an expensive house and property with a beat down truck, there is a good chance you won’t get the bid and an even better chance you may never get neighbors asking you for lawn care help.

Start somewhere and then improve on your image as soon as you can.”

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