There are many points business owners will promote about themselves and their business. Should you promote that you are a new start up company though? Is there a benefit to it? If you shouldn’t, why not? That is the question brought up on the Gopher Lawn Care Business Forum and the responses to it made a lot of sense.
One lawn care business owner wrote “I have noticed a lot of people advertise on their website the length of time in they have been in business. Any suggestions on something to say since I’m a new start up and don’t have any business experience?
I am not sure if I want to mention that I am a new start up. But this town I live in is full of lawn care guys and it is a real tough market. Most of them are like me, one man crew with a 21″ mower. I need to find a way to set myself apart from the rest. I am hopeful that promoting I am a new start up will bring in new customers.”
A second lawn care business owner said “honestly, this is one of those times you probably don’t want to say much or anything about it. If you advertise you are new with no business experience, it will be desperate hard to obtain business in an already tough market. When marketing you need to put yourself in the clients shoes. For example, would you hire a plumber that was new with no business experience to repair something in your home? Most likely you wound not and the same holds true about lawn care and landscaping professionals.
With marketing you always want to accentuate the positive and eliminate the negative. Show off what you are good at and don’t bring any attention to things you don’t want to be discussed.
A great way I found to really grow your company and set yourself apart from the others is to ask clients what other services they might be interested in as you are looking to expand your business. If, say two people mention pressure washing, then ask other clients if they too would be interested in that as well. Next line up the business. Get as many jobs as you can scheduled the same day or day(s) then rent or buy the equipment to perform the job.
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