Should you offer one time mowings?

Can one time lawn mowings turn into regular lawn mowing customers? Sure they can, but it seems that doesn’t happen too often. With that said, should you offer one time lawn mowings? That is what one business owner was interested in knowing when he asked his question on the Gopher Lawn Care Business Forum. As we will see, it seems the newer business owners are for it while the veterans are not. Here is why.

One lawn care business owner wrote “does your landscape or lawn care company offer one time mowing? If we do, it would have to be close to our route and already maintained. I wouldn’t mow a lawn when I couldn’t see what’s on the ground.

I have found when a new potential customer calls and asks for this services, there is no real good ways to say NO to a customer. We all know how people are in general, so from my experience it is most likely be 50/50 they take offense.

It seems some business owners feel compelled to take every job that comes there way. I know I have and for me personally, it normally ends up being a dead-end. The one time jobs don’t turn out to be this life long customer bonding experiences.

The biggest reason I asked this question, is to bring awareness to the pitfalls that may come along with a one-time mowing. Especially if the grass has become overgrown and the ground cannot be seen while mowing. There is a great risk of driving your lawn mower over rodent mounds, boulders, and maybe even tree limbs.”

A second lawn care business owner said “there are rare occasions established lawn care providers will take on a ‘one time lawn mowing‘ jobs. Most hate to refuse work, but there are times they just have to. Newer lawn care providers may take on these type’s of requests in order to build-up a base of accounts, but soon will realize that they will have a hard time relying on a weekly income.

Receiving these particular calls, many customer’s can’t believe in this economy someone would refuse work. Established lawn care providers have a list of factors when making any decision regarding one time mowing:

  • Wear & tear on equipment
  • Client location
  • Maintenance of equipment
  • Scheduling
  • Customer service
  • Fuel
  • Hourly wages
  • Insurance

All landscape provider’s must watch the bottom line more accurately and wisely these days, since the cost of living continues to rise. Having such a demanding weekly schedule, not losing sight of their beginnings, and learning from their mistakes will help them adjust to their growth. Not losing sight that lawn mowing is their bread and butter, can only lead to success.

Being your own boss comes with responsibility that probably was not well thought out in the beginning and usually the following questions arise: How much for insurance? Workmen Compensation? Fuel per month? Hourly wages? Part and labor costs? These are only a few of the most over-looked aspects of this industry.

When a potential client should all for a ‘One time lawn mowing‘, the business owner needs to let the customer know that their schedule is set up for weekly lawn care. Being upfront about your business and the services you provide will go a long way. Some customers may not appreciate straight forwardness, but it will serve you well in the long run. ‘NO’ is a word when implemented with kindness, can be respected.

If you have lost the passion or love of your niche, don’t just hang it up or quit. Take a step back and start over, YES I said start over and reevaluate your commitment to yourself and business and whom ever else will be affected by decisions you make. Growing and running a business can be scary in this economy or any economy for that matter. Having the right people in place for your operation can give the provider an opportunity to market and promote. Unless they have just enough accounts and figure there is no point to growing the business anymore. The landscape industry is demanding and only hard working and committed individuals will survive.”

A third added “I do it and charge more than a regular mowing, provided it can be scheduled on a day when I am in that area. I wouldn’t advertise or list that service at all. I would rather have to sort through a few more customers than potentially turn away work that I might be interested in.”

Read more about Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid. Learn how to improve your bidding process with this book and be prepared before hand by knowing what you should be looking out for before a problem occurs.

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Lawn Care Business Books And Software.
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The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
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