There is this myth n the minds of the newbie landscaper that if they come into an area and charge the cheapest price, they will be able to scoop up enough clients that the volume of clients will make up for the cheap price. The reality of it all is that doesn’t work. As we will see here in this discussion from the Gopher Lawn Care Business Forum, there are better ways to build a business and attract clients.
One lawn care business owner asked “I would really like to get a lot more of my local neighbors. So that got me thinking. How much should I charge the neighborhood for lawn service. I have about 80 house on my block. I figure I could drop my prices quite a bit as I wouldn’t have any transportation costs. There are two other lawn care companies in the area but I want the clients they don’t have.
Is this a good idea or should I charge them all my regular price?”
A second lawn care business owner said “there are a couple of things I would ask, if you are worrying about your competitors. What are they charging? How is the quality of their work? Are their customers satisfied with the quality?
For me personally, I have never worried about my competition, my quality of workmanship is way better. To make my point, I’ve had this happen to me on multiple occasions, where a customer decides to try us and even though I know I am higher priced, they stick with us. Not long after, the neighbors all start calling wanting us to look after their lawn. I personally don’t believe that a lower price means a customer will go with you. I have operated my business right from the start with the philosophy that customers will pay for quality and reliability, and so far I haven’t been proven wrong.
My advise once you get a customer in your area, make sure your workmanship shows much better than the competition. Customers will notice, especially if they are retired, as they have nothing better to do than gossip about how their yard guy is better! The snowball effect will surprise you.”
A third shared “that is a 100% true statement. I know this because the vast majority of my new clients always start the conversation with, ‘you mow my neighbors lawn and I like your work. Would you be interested in mowing my lawn?’
I have never spent a dime on ads. I let the old ladies and men do it for me. I am never wanting for work.
If you start going down that path of offering discounts to try and get a lot more customers in one area, you are going to be finding yourself broke.
The only way I would offer a lower price is if it was for a home owner’s association where I was guaranteed to get a certain amount of residential lawns all within a specific area and I didn’t have to unload and load up in between customers.
Don’t go broke. Instead focus on doing a fantastic job and watch the word of mouth effect take it from there.”
Read more about Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid. Learn how to improve your bidding process with this book and be prepared before hand by knowing what you should be looking out for before a problem occurs.