Should I drop my mowing price by 10% to get a job?

There is a constant push most lawn care business owners feel to expand and take on more customers. Some customers though are better to take on than others. Here in this discussion from the Gopher Lawn Care Business Forum, we see a business owner consider taking on an unhappy commercial client by offering them a discount in price. Is this a good idea? Would you do it if you had the opportunity? Let’s see how this discussion turned out.

One lawn care business owner wrote “I just talked with a local mini mart about what they required to bid their mowing job and all they said was to beat the current guys price. So I was thinking it would be nice to mow it one time to see how long it would take. I have no idea how to bid commercial accounts. I know I have bigger residential accounts that pay less for more work but the mini mart would be all inclusive unlike residential accounts that pay extra to have weeds pulled, fertilizer, replace sprinkler heads, and so on. So now I am wondering if I should just offer 10% less than they are paying now? Or do I offer a detailed list of services that surpasses the current guy and hope for the best.

The area I live in was doing really good a year ago. However it seems they are always looking for the best price until they find the guy they want no matter what the cost. Then they get to a point where they no longer want to deal with anyone else and price doesn’t matter anymore if your work proves to be worth what they are paying. I have seen the guys who currently take care of this property and for the price they pay, they are only getting minimum service. So I think I should try to set a new standard on what they should be getting.”

A second lawn care business owner said “if they are actively seeking bids, my guess is you won’t need to go 10% lower on your price, but instead promise for better quality at the same price. You know they are willing to pay it if they paid that price last year.

Think about this, I assume they are not satisfied with the current lawn care service they receive, so why would you ask for less money to do a better job than the guy before you? I’d throw in a 1 time extra mowing and keep the same income as the previous guy if you know his number. On the other hand if they are looking for the lowest price, wouldn’t you rather spend your time on an easy to retain client?

Mini Marts always have traffic, cars hanging their bumpers over the curb, shrubs to mow around, islands, etc.. There are more risks for you to kick up a rock and busting someones window, more risks of making their clients mad, but then again there is more traffic to get your company seen too.

I’d personally take on an easier place to mow, but that is what I’m interested in.”

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